Michelin Design Challenge 2018: Mobility / Utility / Flexibility - VEHICLE DESIGN COMPETITION

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The winners have been announced!

Vehicle design competition titled Michelin Design Challenge 2018: Mobility / Utility / Flexibility is calling for entries. Below you can find all details about this competition:

Michelin Design Challenge 2018: Mobility / Utility / Flexibility

Michelin North America is proud to announce the new edition of annual vehicle design competition Michelin Design Challenge titled Mobility/Utility/Flexibility: Designing for the Next Global Revolution, dedicated to original creative thinking and innovation in vehicle design.

About competition

Michelin Design Challenge invites you to design a revolutionary pickup truck with the size, performance, versatility and distinctive new features that will dramatically increase sales by appealing to new customers and regions of the world that you identify.

Originally created as work vehicles for farmers, contractors, and delivery; pickup trucks have evolved to provide growing appeal as open bedded personal vehicles for an increasingly wide range of users.

Today, changing lifestyles, work needs and economics are creating greater opportunities for pickup designs in varying shapes, sizes and capabilities to meet these growing new market segments around the world.

Your entry should address:

- What makes your design revolutionary?
- Who is the customer?
- What innovations have you incorporated into your design?
- What region of the world have you chosen? Why?
- How will your design appeal to them and what needs does it recognize?

Jury will choose the winner on following criteria:

- Relevance to the theme
- Concept originality
- Design value and quality
- Developmental potential
- Design displayability

There is no entry fee for this competition!


This competition is opened to OEM design studios, independent design studios, individual designers, academic transportation design students and teams automotive suppliers.


The best vehicle designs will receive recognition on the official website of the competition and Michelin Challenge Design displays and events. The creator(s) of the best design for 2018, will be invited to attend the 2018 North American International Auto Show (NAIAS-Detroit).

For all further informations about competition Michelin Design Challenge 2018: Mobility / Utility / Flexibility you can visit the following official website:

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