• About •
The Red Dot Award Brands & Communication Design, hosted annually by the Design Zentrum Nordrhein Westfalenis, is geared toward all creative talents, from agencies to design offices and freelancers to companies. Whether Corporate Design, Advertising or Online, the search is for the most innovative campaigns from the world of communication design.
The Red Dot, is established internationally as one of the most sought-after quality marks for good design.
Once a year, agencies, designers and companies from all over the globe are invited to take part in the Red Dot Award: Brands & Communication Design. Companies that want to apply for the distinction “Red Dot: Brand of the Year” in 36 industries can register their integrated brand communication in the “Brands” section of the international competition. In the “Communication Design” section, individual communication projects and creative works are submitted in 17 categories. Furthermore, up-and-coming designers can prove themselves as part of the Red Dot: Junior Award, which is part of the Red Dot Award: Brands & Communication Design. The aim of the Red Dot: Junior Award is to provide the up-and-coming talents with a successful start in the design business and to facilitate access to the industry and to agencies. In line with the guiding principle “In search of good design and creativity”, all of the entries are assessed by the Red Dot Jury.
The main sections are “Brands” and “Communication Design”. They are further subdivided into various categories and industries.
Works published after 1 July 2016 and before 1 July 2019 can be registered. The works cannot have been registered for the Red Dot Award: Brands & Communication Design in the past. Projects that were realised solely for the purposes of participating in the Red Dot Award: Communication Design are not eligible.
The competition entries are assessed individually and with regard to their design and creative performance. During the evaluation, various criteria are taken into account. They vary depending on the type of project and brand and provide a framework for orientation. It is filled in individually by each juror according to his or her expertise and socio-cultural background.
Judging criteria in the field of “Communication Design”:
• Idea: originality and creativity
• From: design quality and innovation
• Impact: comprehensibility and emotional significance
Judging criteria in the field of “Brands”:
• Idea: vision and brand values
• From: design and brand communication
• Impact: brand identity and differentiation
An expert jury evaluates all submissions and decides whether or not the projects are awarded with the Red Dot quality seal. They have the choice of awarding the works and brands with the “Red Dot”, the “Red Dot: Best of the Best”, the “Red Dot: Grand Prix” or the “Red Dot: Brand of the Year”. The Winner Label enjoys an international reputation and is present on all important markets.
The award ceremony for the Red Dot Award: Brands & Communication Design 2019 takes place in Berlin, Germany, on 1 November 2019. The prize-winning designers, agencies, brands and companies will receive their awards during the Red Dot Gala and be celebrated at the Designers’ Night.
Registration dates and fees:
Registration fees section “Communication Design” • Early Bird - 18 March – 17 April 2019 - 195 Euros
• Regular - 18 April – 5 June 2019 - 245 Euros
• Latecomer - 6 June – 28 June 2019 - 315 Euros
Registration section “brands”
• 18 March – 28 June 2019 - 500 Euros
There is an junior discount of 10% for registration.
• Eligibility •
Agencies, designers and companies from around the world can participate in the Red Dot Award: Brands & Communication Design 2019.
• Prize •
The following recognisations will be awarded:
The Red Dot is the award for high design quality. The international jury only awards this sought-after seal of quality to projects and brands that win them over with their good design quality and creative performance.
Red Dot: Best of the Best
The Red Dot: Best of the Best is the award for very high design quality. Only projects and brands that win over the jury with their very high design quality and creative performance receive the Red Dot: Best of the Best.
Red Dot: Grand Prix
The distinction “Red Dot: Grand Prix” is awarded for outstanding design. It goes to the best piece of work in a category in the field of “Communication Design” which is characterised by exceptional creativity and design quality.
Red Dot: Brand of the Year
The distinction “Red Dot: Brand of the Year” is awarded for exceptionally well-designed brand communication. It goes to the best brand in an industry which succeeds in portraying a consistent brand image across various channels in its communication.
Red Dot: Junior Prize
The Red Dot: Junior Prize, endowed with 10,000 Euros, honours the best piece of work by a young designer.