As long as it’s creative, a project may come from any area in the broad field of communication design. The project must have been realised between 01 July 2013 and 01 July 2016.
Projects or works that have already been adjudicated or awarded by Red Dot in the past are not eligible for participation. Excluded from competition are also works that were designed, realised and marketed solely for the purposes of participating in design awards.
The submitted project must have originated from an independent conceptual process of the applicant or of a third party who explicitly mandated the applicant to submit the project. In other words, projects of uncertain authorship are excluded from the competition.
Participants may enter as many works as he/she wishes. One and the same project can be entered in different categories. It is not allowed to entering one and the same project in several sub-categories of one category.
In order to create a fair basis for evaluation, the submitted project must be real in the sense of having been realised.
This year’s award features two business sectors with an individual category: Retail Design and E-Commerce. There are a total of 21 categories available:
- Corporate Design & Identity,
- Brand Design & Identity,
- Annual Reports,
- Packaging Design,
- Social Responsibility,
- Publishing & Print Media,
- Fair Stands,
- Spatial Communication,
- Retail Design,
- Interface Design,
- Film & Animation,
- Sound Design
- Game Design
In 2015 alone, Red Dot received more than 17,000 applications from 70 countries.
Entry fees for this multiple discipline competition start at 195 Euro + VAT and vary depending on the period of entry.
This competition is open to designers, agencies, design companies and clients of works of the entire spectrum of communication design, having been realised and published by 1 July of the year of the competition, and no more than three years previously.
The top award in the Red Dot Award: Communication Design is the “Red Dot: Grand Prix” for the best piece of work in each category. In addition, the “Red Dot: Junior Prize” with prize money of 10,000 Euro is granted to the best project submitted by a trainee, student or young graduate. As part of the Red Dot Gala in the Konzerthaus in Berlin, the titles of honour “Red Dot: Agency of the Year” and “Red Dot: Brand of the Year” are also bestowed upon the most successful agency, which receives the “Stylus” challenge cup, and upon the company with the best communication campaign that relies heavily and with great success on the skills of creatives.
All those who win over the Red Dot jury not only have their own achievements recognized by specialists, they also get to use the distinctive quality label for the design industry, the Red Dot.