Hidesins Luxury Display Design

Hidesins Luxury Display Design now is over!

YSY GROUP, Hidesins and Desall recently has announced new product design contest inviting you to design a “pop up” display installation for women’s ready-to-wear bags and dedicated to luxury contexts.

About Competition

YSY GROUP and Hidesins are looking for a “pop up” display installation dedicated to women’s ready-to-wear bags.

You are invited to design a striking “pop up” display installation, capable of attracting the attention of and involving the guests of 5-star luxury hotels.
The installation will be positioned in particular within tea rooms. Given the specific context of use, and in addition to the installation dedicated to Hidesins bags, designers are requested to design specific table displays for desserts and cakes, in line with the “family feeling” of the entire installation. The goal is to promote the brand, creating a unique, unexpected and engaging space in which hotel guests can take photos to post on their social networks, continuing the experience even at the table as they enjoy a refreshment.

The installation will be composed of a series of aesthetic and functional elements onto which the Hidesins bags will be positioned, and possibly of a series of purely aesthetic/scenographic elements. The installation can also host visual elements (graphics, posters, etc ...) for brand communication.

Additionally, you are invited to design standalone displays dedicated to high tea desserts (e.g. cupcakes) that share the style/elements of the exhibition installation. These displays will be brought to the guests' tables and positioned in the center of the table so that guests can independently help themselves and pick and choose the desired dessert.

All elements of the installation must be functional, easy to assemble, disassemble and transport. The installation will be positioned within areas of different sizes. It is therefore necessary that its elements follow a modular approach that allows for adapting/transforming according to the size and configuration of the exhibition area (for example small/medium/large areas, the center of the room, near a wall, etc.).

The display installation must allow the placement of at least 5-10 bags, while the cake display must be designed on several levels (at least 2-3 tiers) and contain about 10 cupcakes in total.

Submission requirements

➜ Upload detailed descriptions and a series of images to best present your projects. The images must have an aspect ratio of 4:3. Accepted file formats are .jpg, .gif or .png, color mode: RGB, maximum single file size: 1MB. During the upload phase of the project, you are invited to upload a .zip archive of max. size 100MB, containing the 3D files and high-resolution images.

Evaluation Criteria

➜ Aesthetics 5/5
➜ Consistency with the brand 5/5
➜ Consistency with the target audience 5/5
➜ Functionality 3/5
➜ Innovation 2/5

Winner will be announced approximately by the end of September 2022.

Eligibility

Participation is open to designers and creative talents of any nationality aged 18 years or older.