Hip Hop Watches Challenge
Hip Hop Watches Challenge now is over!
Binda group and Desall.com invite you to design the new watch Hip Hop Hero 4.0, a customisable product with a minimal and distinctive design, suitable for every moment of your daily life.
About Competition
New product design competition has been recently organised by Binda group and released on the site Desall.com inviting designers and creative talents of any nationality to design the new watch Hip Hop Hero 4.0, a customisable product with a minimal and distinctive design, suitable for every moment of daily life.
The Binda Company was founded in 1906 by Innocente Binda, grandfather of Simone and Marcello, current CEOs of the family company. For over 100 years has been one of the major players in the watch market, still the core business of the company, complemented by jewelry and accessories. Among the brands owned by the Company are Breil, Chronotech, Hip Hop, Wyler Vetta.
Established in 1985, Hip Hop introduced the first single-piece watch with the case integrated in the strap, made of scented rubber, which became a symbol of the 80s. Now, at 10 years since its last restyling, Hip Hop invites the international community to design the new iconic watch Hip Hop Hero 4.0, able to represent the distinctive traits and the unmistakable character of the brand, through a unisex product with interchangeable strap and case.
Guidelines:
You are invited to design a new watch with handles with interchangeable strap and case, with a unisex style, redesigning and entirely reinterpreting the concept of the Hip Hop Hero watch with a new iconic product. The watch may be redesigned in every part and element, including:
• Case
• Adjustable strap and closure
• Dial
• Crown
• Hands
For more information on the customisable elements and on the concept of interchangeable strap watch Hip Hop Hero, you are invited to take a look at the drawing attached on the official website.
Size: the case of the watch shall be roughly 35 to 40mm large, to meet the requirements of a unisex product.
Shapes: you are free to suggest the shapes that most suite your project idea for the new iconic watch, preferring rounded and minimal shapes. At your discretion, you may also change the current rounded shape of the case, always keeping in mind the feasibility requirements for the industrial production processes.
Style: your watch shall have a distinctive style, summarised in a carefully designed product, minimal, practical and comfortable to wear. The watch shall be suitable for every moment, from the office to a cocktail with friends. A unisex product, able to distance itself from the feminine character of the current version, in order to address a broader audience. The style shall fully reflect the target it addresses.
Colours: the colour is a founding aspect of the Hip Hop character, accordingly your watch may be available in a wide range of different colours, to create a different look for every day. For the purpose of the contest, you are invited to suggest a single-colour and solid-colour strap, avoiding the use of graphics printed on the watch. You may also explore different combinations of colours playing with the interchangeability between the case, that may have different colours, and the strap.
Materials: the case of your watch will be realised with plastic materials. The interchangeable strap shall be mainly made of silicon, with the possibility to combine it or associate it to other recycled materials, materials deriving from industrial waste (for plastic materials with properties similar to plastics or rubber), ecological or natural materials. In order to fully represent the style of the brand, the materials you choose shall convey a feeling of lightness. Metallic materials are not allowed.
Logo: the Hip Hop logo shall be visible inside your product. At your discretion you may choose how to represent and position the logo (for example on the dial, on the strap, etc.). Besides, you may make some changes to the logo to make it further match your style and project idea.
Values to convey: in line with the Hip Hop philosophy, your watch is expected to be the antidote on your wrist to conformism and to a too monotonous style, and add a funny and carefree touch to our lives.
Target: women and men aged between 25 and 45 years, with a focus on the 30-40 years group. Thanks to its Hip Hop style, the watch has always been appreciated by a wide range of consumers, all sharing the same care free lifestyle. Lively and positive people, that do not take themselves too seriously, slightly over the top, extrovert. These people are particularly concerned with style and trends, without being obsessed, reflecting this attitude also on the way they dress. For the Hip Hop consumer, the accessory becomes that element for self-expression, aimed at highlighting one’s very uniqueness and eclectic style. The Hip Hop consumer prefers cheap & chic products and brands, that with premium image but a democratic price.
Retail price: the retail price of the new iconic Hip Hop watch will range between 45 and 55 Euros (for premium versions), offering an easy fashion product at a democratic price.
Submission requirements:
Upload all the images that better present your projects (rendering, descriptions, 3D files, CAD files, etc.) and, if necessary, remember that you can also attach a .ZIP archive containing extra materials.
Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Hip Hop Watches Challenge” will be accepted.
All texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
Evaluation criteria:
• Aesthetics (5/5)
• Compliance with the brand (5/5)
• Degree of customisation (4/5)
• Compliance with the target consumer (4/5)
• Technical feasibility (4/5)
There is no entry fee to participate!
Eligibility
This competition is open to designers and creative talents of any nationality aged 18 years or older.
Entry fees
There is no entry fee to participate!