SDF Group, one of the world’s leading manufacturers of tractors, harvesting machines and diesel engines, recently has announced its new product design contest, "Future Tractor Cabin", inviting you to design a new concept for the interiors of the driver cabin of the tractors branded by SAME.
SDF Group is looking for innovative concepts for the interiors of the driver cabin for tractors, exploring stylistic solutions capable of offering a superior user experience and premium aesthetics, while complying with the aesthetics of the SAME brand and in particular with the Dorado product line.
➜ you are invited to design the interiors of a driver cabin for mid-range tractors, keeping into consideration the main instrument panels and dashboards, also with a view to offering a product customisable in its details and finishes. The concept you propose shall be characterised by a strong attitude towards innovation, by a new stylistic code and by an improved usability, taking into account the predefined elements (levers, buttons, etc.) and the mid-range target product (for ex. avoid entirely digital solutions), thus offering refined aesthetics and an optimal user experience.
➜ in order to propose a much more comprehensive and coherent concept as a whole, you may also design other elements of the cabin, for example the seat, the flooring, the pedals and other areas (except for the cabin roof, which falls outside the scope of the contest).
➜ opt for a minimal style, with clean lines and refined aesthetics. The new driver cabin shall be perceived as an innovative product, very attentive to the comfort and usability, while remaining inside the perimeter of the brand and of other mid-range cabins. At your discretion the possibility to use the brand colours (SAME), to create a highly recognisable product for the consumer.
➜ you are allowed to use plastics and metals. You are invited to think of this new cabin concept also with a view to the finishes and materials customisation, by suggesting – for example – the use of co-injected elements or the possibility to choose the finishes directly during the purchase, as it happens already in other industries, including the automotive. You may suggest surface finishes realised on the mould or other surface finishes, to create, for example, textures or other effects that may enrich the overall appearance. The materials and finishes you suggest shall nevertheless be compatible with a mid-range driver cabin typology.
➜ the driver cabin you design will be used for the Dorato product line branded by SAME, dedicated to farm workers. You are thus invited to learn more about the comfort requirements these workers might have and to turn them into design solutions offered by your concept.
➜ Upload all the images that better present your concepts, sharing renderings, sketches and other illustrative materials. At all events, you are required to present at least one layout showing the interiors of the driver cabin from a 3/4 view to allow for a better understanding of your project. You are also invited to include other views dedicated to the various instrument panels, dashboards and areas. At your discretion, the possibility to attach additional materials and higher resolution images inside a .ZIP archive.
➜ Participants can present one or more projects.
➜ All texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
● Functionality/Usability 5/5
● Aesthetics 5/5
● Degree of innovation 3/5
● Technical feasibility 3/5
● Economic sustainability 3/5
There is no entry fee to partecipate!
It's free to enter!
This competition is open to designers and creative talents of any nationality aged 18 years or older.
The 1st prize winner will recive €6.000
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 3,000 for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
Further Informations ⇣
For all further information about you need to consult the official website: https://desall.com/Contest/Future-Tractor-Cabin/Brief