How design will have to approach the new world? What are the smarter ways for moving and living? What will your answer be?
Pininfarina recently has launched an international design competition that challenges students from all around the world to create something that expresses their dreams for the future: “Design Reset: New Dreams for a New World”. An initiative engaging prestigious international schools that enables the community of creative young people to rethink what human experiences will be like in the New Normal.
’It is clear to all that we can no longer follow the traditional techniques of considering design issues. Post-Covid19, in the new normal, design must approach the world in a new way. Successful design has always touched human emotion and ignited dreams. Now, for the first time, design also needs to be used to awaken feelings of “support” and “protection”. We have to conceive environments where users can enjoy their own safe private space without feeling isolated from the human connections that they naturally crave. The greatest change of the future is that design can no longer just stimulate people’s feelings but must respond to their feelings and adjust the design of whole environments based on how people are feeling at any given moment.’ That is why organiser invites you to “reset”: stop and re-think. In a nutshell, find a new way of considering design in the future. When we dream of a better world to live in, we think of a world that is more aesthetically beautiful and friendlier, but also - and above all – safer, more functional, simpler, more relevant and personalised, in which all our experiences are unique, smooth and fulfilling. In a word, smarter. “Smart” is now a marketing buzzword. If a product, a service or a place is “smart,” the implication is that it will make life better for the user than its counterpart will.
Means of transportation, objects and spaces, like retail and work spaces, are about to become alive and interactive, capable of detecting, identifying and reacting to user presence, delivering contextual and personalised content and services on smartphones and other connected devices. In this hyperconnected scenario, user centrality is more important than ever: being able to follow and support people everywhere continuously and consistently will be a crucial success factor for the next generation of design solutions.
You would be asked to share your innovative point of view within one of these topics:
➜ Smart Individual Mobility: a new way to move that is easier, more efficient, cost-effective, environmentally-friendly, safe and comfortable for the individual. Re-conceptualize the car for individual transport!
➜ Smart Social Mobility: a new way to move together. Create new forms of collective mobility that promote the concept of sharing, connectivity and a sustainable, inclusive lifestyle: besides public transport such as rail, metro, tram and bus networks, collective passenger transport also covers car-sharing, car-pooling and flexible mobility services such as people movers, autonomous shuttles, demand-responsive transport vehicles and related infrastructure.
➜ Smart Spaces: from digitalization to materialization. The design should encompass a temporary outdoor pavilion to be completely built off-site through rapid prototyping, digital fabrication and/or robotic Technologies.
Deliverables for Individual Mobility and Social Mobility:
➜ a PDF document (vertical A4 sheet) with the general description in English: max 2,000 characters describing the motivations, the general concept, the main features of the project and the materials;
➜ a maximum of 3 horizontal or vertical A3 boards. Each board must be combined into a single .pdf file (three individual files, maximum size of each file 10 Mb). Boards may contain: design concept/conceptual idea; graphic framework aimed to illustrate the project; 3d views - i.e. renderings, pictures, hand sketches;
➜ contestants can also submit a video or animation provided in the form of a Youtube link or URL included in the general description
Deliverables for Spaces:
➜ a PDF illustrative report (vertical A4 sheet) maximum 2,000 characters/spaces;
➜ a maximum of 3 x A2 boards; each board must be combined into a single .pdf (three individual files, maximum size of each file 10 Mb).
➜ a 30 second video can be submitted in the form of a Youtube link or URL included in the report.
The winner will be selected for each area (Individual Mobility, Social Mobility, Spaces) according to the beneficial impact of his project on the user experience as well as the ability of the project to make the new world a better place to live in.
Entries will be judged on how original the idea is and how visually appealing the experience is. In addition, consideration will be given to how practical the design is to build from cardboard.
The evaluation will take into consideration the variety of the design themes, the ability to visualize design solutions and the overall quality of the work submitted.
The Award Ceremony will be held in Turin within May 2021 among the Pininfarina 90+1 anniversary celebrations.
No Entry Fee!There is no entry fee to participate!
Who can participate? ⇣
The contest is free to enter for anyone over the age of 18 attending the Universities of Architecture, Design Schools and Institutes and Fine Arts Academies.
The winner of each category will be awarded a 6-month Internship at Pininfarina’s design studios in Torino, Miami and Shanghai, depending on the type of project.
The Contest also includes:
➜ Special Chairman Award for the work that has reserved a special attention to the Pininfarina values
➜ DesignWanted Special Award to the project featuring the best architectural vision, which will be awarded with the publication on the international architecture and design magazine designwanted.com
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