The call is now open for the Ro Plastic Prize 2021 to respond to the challenge set forth by the international project RoGUILTLESSPLASTIC, conceived and curated by the Milanese gallerist Rossana Orlandi with her daughter Nicoletta Orlandi Brugnoni.
Aimed at creatives from all over the world who wish to share their vision of the topic, this year’s competition is divided into three categories that focus on re-WASTE. No longer exclusively concentrated on plastic, the leading claim of the project is WASTE IS VALUE, DONT WASTE THE WASTE.
An international jury composed of renowned professionals in the design, research, industry and communication fields will determine the winners from a shortlist of finalists whose projects will be exhibited at RoGUILTLESSPLASTIC, held for the third time at the Science Museo Leonardo da Vinci during the 2021 edition of Milan Design Week, from 5 to 12 September.
1. URBAN AND PUBLIC FURNITURE DESIGN
We must use the huge quantity of plastic waste generated in our urban and public life: this category aims to create an incredible and unexplored virtuous circle to reward our local communities with recycle projects coming from plastic waste collected by cities.
Creative talents have to design prototypes and works entirely constructed in recycled plastic, for use in urban and public spaces such as streets, stations, educational institutions, children’s playgrounds, parks, squares, sports facilities, stadiums, hospitals, harbors, means of transport, places of cultural interest.
The designers must succeed in creating projects that are a synergy of safety, ergonomics, accessibility, durability and aesthetics, exclusively using recycled plastic while creating beauty and value for our city.
For this Category, it is required predominantly the use of recycled plastic, and to send a realistic mock-up or prototype of the project if it’s selected as a Finalist.
2. RESPONSIBLE INNOVATION PROJECTS
This category is focused on innovative projects that transform Waste into Wealth, to pave the path towards sustainable growth. Responsibility is not just the goal of the project but an inherent component of it, at all levels.
Organiser invites creatives to think and develop systems and services in support of communities and their problems. This category is for projects aimed at improving our attitudes, to redesign the coexistence between man and nature back into balance.
Therefore, the projects can have a wide-ranging design and technological vision, imagining solutions for a meaningful impact on the uncontrolled consumption of natural resources.
3. EMOTION ON COMMUNICATION
To raise awareness about the importance of re-waste, it is no longer enough to talk about sustainability and responsibility. We need to stimulate emotions.
Creatives must present communication projects that explain and involve, based on the criterion of emotion. The design direction must push towards multimedia communication and distribution campaigns that interactive and with high technological values, and are capable of speaking to the whole world through a universal, simple and effective language, full of positive energy.
Finally, the projects must have a lasting cultural value over time, and must not be an end in themselves.
No Entry Fee!There is no entry fee to participate!
Who can participate? ⇣
The Ro Plastic Prize 2021 is open to designers from all countries, backgrounds, curricula and ages. For minors, consent from a legal guardian is required.
The 2021 Ro Plastic Prize awards winners in each category 10,000 euro towards the development and/or definition of the project/prototype presented.
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