D&AD New Blood Awards each year celebrates and nurtures outstanding work in the design and advertising industry with the aims to cultivate new talent, ensuring the next generation of creatives gets off to a flying start.
As well as the professional awards, D&AD aims to cultivate new talent, ensuring the next generation of creatives gets off to a flying start.
The New Blood Awards are a unique opportunity for emerging creatives to cut their teeth on real projects with some of the world’s leading brands. They challenge entrants to work on complex themes and develop them into great ideas, beautifully executed.
This year, briefs have been set by the likes of adidas, BBC, JCDecaux, John Lewis, giffgaff, Hasbro and Microsoft.
The briefs are written with leading creatives to reflect industry trends, and challenge the next creative generation to hone and apply their skills to tackle a wide range of business challenges and societal issues. Challenges include putting paper at the heart of a tactile experience to inspire creatives to rethink the medium; shaking up the in-store experience for future shoppers; using graphic design to champion a cause; empowering older generations through informal learning; bringing the #LondonIsOpen message to life on Oxford Street.
Check your chosen brief. The What and How to Submit section will tell you the formats you can submit your response in. It’ll be a combination of the following: video, JPEG, interactive, text and physical material.
Entry is open to individuals working alone or groups of up to five persons working as a team.
Winning work will be selected by a panel of judges based on selection criteria:
• An excellent creative idea
• Great craft or execution
• Answers the brief
Entry fee is 20 GBP. For D&AD Members it’s 15 GBP.
Who can participate? ⇣
Anyone between 18 and 24 years of ageinclusive on 1 January 2018 can enter the New Blood Awards. They are also open to students and recent graduates of any age.