D&AD New Blood Awards 2018 - CREATIVE AWARD

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The Call for Entries titled D&AD New Blood Awards 2018 is now open!

D&AD New Blood Awards 2018 is calling for entries. Below you can find all details about this competition:

D&AD New Blood Awards 2018

D&AD has released a brief for new edition of New Blood Awards 2018, that will start in early 2018, open to young people, students and recent graduates of any age, is a great way for emerging new talent to experience the reality of the creative industry.


About

D&AD New Blood Awards each year celebrates and nurtures outstanding work in the design and advertising industry with the aims to cultivate new talent, ensuring the next generation of creatives gets off to a flying start.
As well as the professional awards, D&AD aims to cultivate new talent, ensuring the next generation of creatives gets off to a flying start.

The New Blood Awards are a unique opportunity for emerging creatives to cut their teeth on real projects with some of the world's leading brands. They challenge entrants to work on complex themes and develop them into great ideas, beautifully executed.

This year, briefs have been set by the likes of adidas, BBC, JCDecaux, John Lewis, giffgaff, Hasbro and Microsoft.

The briefs are written with leading creatives to reflect industry trends, and challenge the next creative generation to hone and apply their skills to tackle a wide range of business challenges and societal issues. Challenges include putting paper at the heart of a tactile experience to inspire creatives to rethink the medium; shaking up the in-store experience for future shoppers; using graphic design to champion a cause; empowering older generations through informal learning; bringing the #LondonIsOpen message to life on Oxford Street.

Guidlines:

Check your chosen brief. The What and How to Submit section will tell you the formats you can submit your response in. It’ll be a combination of the following: video, JPEG, interactive, text and physical material.

Entry is open to individuals working alone or groups of up to five persons working as a team.

Winning work will be selected by a panel of judges based on selection criteria:

• An excellent creative idea
• Great craft or execution
• Answers the brief

Entry fee is 20 GBP. For D&AD Members it’s 15 GBP.


Eligibility

Anyone between 18 and 24 years of ageinclusive on 1 January 2018 can enter the New Blood Awards. They are also open to students and recent graduates of any age.

Prize

The prizes to be awarded are as follows:

New Blood Wood Pencil - name included in the D&AD Annual, winning work featured on the D&AD website, eligibility to apply for a place on the New Blood Academy.
New Blood Graphite Pencil - name included in the D&AD Annual, winning work featured on the D&AD website, eligibility to apply for a place on the New Blood Academy.
New Blood Yellow Pencil - name included in the D&AD Annual, winning work featured on the D&AD website, eligibility to apply for a place on the New Blood Academy, plus winning work featured in the D&AD Annual.
New Blood White Pencil - name included in the D&AD Annual, winning work featured on the D&AD website, eligibility to apply for a place on the New Blood Academy, plus winning work featured in the D&AD Annual.
New Blood Black Pencil - name included in the D&AD Annual, winning work featured on the D&AD website, eligibility to apply for a place on the New Blood Academy, plus winning work featured in the D&AD Annual, plus £2,000 cash prize (to be shared among all New Blood Black Pencil winners).

Pencil winners will be eligible to apply for a portion of a travel and accommodation fund of £15,000 to support attendance of the New Blood Academy and / or Awards ceremony. Allocation of funding to winners is at the sole discretion of D&AD who retain the right to devise and apply criteria to the selection process.

In addition to the above, further prizes may be listed on the New Blood Awards page on the D&AD Site.

Call For Entries Info

For all further informations about the competition D&AD New Blood Awards 2018 or to submit your works visit the following official website: https://www.dandad.org/en/d-ad-new-blood-awards/

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