Valtra Design Challenge 2018 - DESIGN CHALLENGE

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The Call for Entries titled Valtra Design Challenge 2018 is now open!

Valtra Design Challenge 2018

CALL FOR ENTRIES - Valtra is hosting an international Valtra Design Challenge 2018 inviting all designers, academic design studios, design studios and automotive suppliers to partecipate and show their vision for tractors in 2030.


Valtra Design Challenge 2018 has been recently organised by Valtra, an worldwide brand of AGCO and leading manufacturer and service provider of Valtra tractors and invites all designers to partecipate and to show their vision for tractors in 2030. Valtra has won several renowned international awards for their products.

Valtra is a leading manufacturer and service provider in the Nordic countries and it enjoys a growing reputation in South America. Valtra tractors are recognized for their reliability, versatility, durability and Nordic roots. Their machines are sold in over 75 countries.

The organizers seek for answers to the following questions:

Today’s farming machinery is becoming highly specialised; it used to be that a single tractor could take of everything from soil cultivation to crop harvesting. What if you could take the technology of the future, start from the beginning again, and invent a truly multipurpose machine? What kind of possibilities would it offer?

How do you think this ideal machine would handle today’s work and the needs of the future? Why would it be more efficient than today´s more specific machines? How would it handle soil cultivation, seeding, spraying and harvesting, or will these phases even be needed in the future? How could it be designed for use all year round rather than for just a few weeks per year?

In the future, it looks like easier tasks will be automated, although there will still be tasks which need the invaluable experience of a human operator. How do you envision the multipurpose machine of the future supporting these two seemingly contradictory things? How will people use driverless technology? Looking at the bigger picture, how do you think digitalization will help us and how will it make farmers´ lives easier in the future? Show your vision of how the Valtra MultiPurpose Vehicle will change the way we see tractors in 2030!

The submission should consist:

• Concept title
• Main novelty of the concept (min. 150 characters, max. 300 characters)
• Description of the concept (min. 700 characters, max. 2000 characters)
• Images (jpg-format, max. 6 images, max. size 5MB each)
• Video (optional, max. size 100MB)

Submissions must be the applicant’s own creation, must not be in production and must not have been previously published or exhibited. Entrants must include all data and information that is accurate and complete and fulfill all requirements as required.

Jury will judge the projects based on the following criteria:

• Relevance to the theme
• Concept originality
• Innovativity, design value and quality
• Development potential
• Implementation and manufacturability
• Design displayability
• How well the design idea reflects the Valtra heritage and core product values: individuality, reliability and durability.

Valtra will directly notify those chosen to display properties for the Valtra Design Challenge. The names of those chosen to display will be posted online at

Winners will be announced (from 3 finalists) at EIMA Show in Italy 07.11.2018. Valtra covers travel and accommodation expenses for one person of each team. Winners will be eligible for recognition on the Valtra Design Challenge website as well as Valtra displays and events.

There is no entry fees to partecipate!

It's free to enter!

Who can enter?

Valtra design challenge is open to all designers, academic design studios, design studios and automotive suppliers.


A total of 13,000 Euro will be awarded in prize money.

• 1st prize: 10 000€
• 2nd prize 3 000€
• 3nd prize 1 000€
• Honourable mention

Official website:

For all further informations about the Valtra Design Challenge 2018 or to submit your works visit the following official website:

Competition Info:


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