The annual Planning and Visual Education Partnership (PAVE) Student Design Competition, now in its 23rd year, is geared toward college-level students involved in retail planning, visual merchandising, and branding programs.
The 2017 PAVE Design Challenge invites you to re-invent the experience of Chick-fil-A on a college campus.
The goal is to develop concepts that expand the platforms and expressions in which Chick-fil-A serves a college campus. Explore new ways of creating an experience that is more than just a transaction of food.
• Pushing the envelope of what the current experience is today
• Shaping the future and capturing possibilities
• Expanding the way we engage our guests with a new portfolio of experiences
• Providing powerful thought and design that is a collaboration or combination of design fields – architecture, interior design, visual merchandising and graphic design.
Design solutions will be reviewed based on the following:
• Inclusion of the 5 design considerations – lifestyle needs, technology, genuine touches, localization and quality and freshness.
• Expression of the Chick-fil-A brand.
• Creation of experience that positively impacts students on a college campus.
Presentation requirements and format
• Each entry should be submitted in an 8-1/2 x 14-inch format, not to exceed 14 single sided pages (cover page is not included in the page count).
• The design may be hand-drawn, rendered, photographic, and/or computer-generated.
• Students must also submit a copy of their design booklet in a PDF format on a thumb drive.
• The submission should address the general requirements above at a scale and composition deter mined by the student. A written concept statement limited to two paragraphs must highlight the unique approach to the concept and the rationale for design decisions.
Traditionally, the PAVE competition is divided into two groups; Store Design and Visual Merchandising. This year, they are integrating the disciplines into a single challenge and inviting students to consider the full spatial context and leverage their primary area of design interest and/or collaborate with other design disciplines.
Entry teams of two students will be accepted as well as individual student entries. If a team of two is selected as a winner, both students will be recognised.
There is no entry fee for this competition.
It's free to enter!
This competition is only open to college-level students involved in retail planning, design, visual merchandising, and branding programs.
Further Informations ⇣
For all further information about you need to consult the official website: http://paveglobal.org/Competitions.aspx?typeid=26