GAME FOR BREAKFAST - Food competition

by Irena Sibila on Mar 25, 2015

This competition has expired on ◷ 18/05/2015

This Game for breakfast now is over!

CALL FOR ENTRY: We are a big Italian food company and in collaboration with Desall we have launched "GAME FOR BREAKFAST", the food competition aimed at finding new creative talents that might help us discover new playful shapes for the biscuits most loved by families.
The idea is to find a new biscuit that is not just for eating, a biscuit you can play with or that evokes with its shape a game or a moment to share, fun or relax… a way to start the day with a smile.

About ⇣

We are a big food company that for more than thirty years has been looking after the breakfast of the Italian families with natural ingredients and a genuine taste.
We try to interpret the always changing needs and desires of the consumers, researching a true, healthy, reassuring world rich in good feelings.
Our biscuits have always had a familiar, warm and simple shape, that make you want to look at them and eat them, one after the other.

Our desire is to create a conceptually new biscuit, conceived not only to be eaten or dunk as it is, but that might rekindle the table of families. You should be able to PLAY with its shape, or be reminded of a game, a FUNNY MOMENT or a MOMENT TO SHARE: a biscuit that might amuse the children and make the adults smile.
The new biscuit is thought for anyone that wants to start the day off right: with beauty, joy, light-heartedness and taste.
Don’t forget that you can use the description and abstracts fields to better explain your project, the game and the entire setting!
Participation is free of charge.

Eligibility ⇣

Participation on this food competition is open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “GAME FOR BREAKFAST” will be accepted.

Prize ⇣

1st: €1500
2nd: €750
3rd: €750

The selection of the winner by the Client will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented
For the duration of the option right, the Client offers an extra chance to all participants setting a range price of Euro 500 (five-hundred) for the purchase of the license for the economical exploitation of the projects not- acknowledged as the winning proposals.