• About •
New food design competition organised by Barilla, founded in Parma in 1877 out of a shop that made bread and pasta, Barilla is today among the top Italian food groups, leader for pasta in the world, pasta sauces in continental Europe, bakery products in Italy, and the crisp bread business in Scandinavia. Always attentive to innovation and technological development, Barilla is looking for new pasta shapes specifically designed for the innovative 3D printer for pasta, first announced at Expo 2015 and presented to the public at CIBUS 2016.
Barilla, which is about to celebrate the 140° year of activity, now relies on the community of designers and creatives of Desall to explore the huge potential made possible through this new production technology.
For the correct realisation of your proposals, keep into consideration the following guidelines:
Objective of the contest: starting from the innovative 3D printer by Barilla, which enables the exploration of new frontiers and to engage in otherwise impossible tracks using the current industrial production technologies, you are invited to propose the design of new pasta shapes to be exclusively realisable through 3D printing technology, conveying all the passion for pasta and for aesthetics into innovative and unique shapes.
Production technologies: the 3D printer employs a material deposition technology, very similar to FFF technique ( Fused Filament Fabrication ) employed in various settings. The printer by Barilla allows the deposition, layer by layer, of a fresh dough (prepared with Durum Wheat Semolina and water, but possibly also with other ingredients), through a nozzle that moves along the X, Y and Z axes. For further insight into the technology, please refer to the following video: https://www.youtube.com/watch?v=oz6D1FXwuvA
Size: do not limit yourselves to what you have seen so far in the pasta world, but go beyond that, exploring all the potential and possibilities enabled by this new technology. Among the most interesting aspects, size is one of them: keep into consideration that the maximum printing area can go far beyond the standard size of the most popular pasta shapes. This enables you to explore new concepts and engage in tracks so far untried.
Pasta extra functionalities (nice to have): in addition to the formal aspect, that shall play a major role in your design, think what further values and functionalities you might obtain through this innovative technology. Try, for example, to think how the pasta shape you suggest might interact with the other ingredients of the recipe (i.e. how the sauce will be contained in the pasta shape, how it will blend with it, etc.). Otherwise, try to consider the various effects you might obtain, changing the pasta geometry in some points, causing a metamorphosis, a change of state, a transformation of the pasta shape in the cooking or preparation processes. You are free to explore these or other concepts at your wish.
Target: while suggesting your pasta shapes, take into consideration that the 3D printer for pasta might be employed both in home and professional environments, enabling the realisation of innovative pasta shapes and highly customised flavours, through the selection of geometries and ingredients.
Deliverables: upload all the materials that better present your projects (rendering, descriptions, CAD files, etc.), taking into consideration that projects containing 3D files will be particularly welcomed. Remember that you can also attach a .zip archive containing extra materials. Don’t forget about the abstract and description to give further info about your projects (i.e. unique features of the pasta shape, functionalities, interaction with the sauce, senses stimulation, info for the designer, for the user or for the customer, etc.). You can submit as many entries as you like!
There is no entry fee for this competition!
It's free to enter!
• Eligibility •
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “SMART PASTA” will be accepted.
• Prize •
The selection of the winner by Barilla will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief.
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a price of Euro 1,000.00 for the purchase of the license for the economical exploitation of the projects considered of interested even though not-acknowledged as the winning proposals.
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• Further Informations •
Published by: InfoDesigners