D&AD New Blood Awards 2024

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D&AD New Blood Awards 2024

D&AD New Blood Awards 2024 now is over!

D&AD New Blood Awards 2024: D&AD New Blood Awards, organiSed by D&AD has been recently opened for entries in its 2024 edition, dedicate to young people, students and recent graduates of any age, is a great way for emerging new talent to experience the reality of the creative industry.

Short description

D&AD New Blood Awards 2024, one of the largest competitions for emerging creatives to exercise and showcase their talents, has been recently opened for entries!

Designed to help emerging creatives prepare for the world of work with real-world brief experience, the D&AD New Blood Awards aims to help bridge the skills gap between what education teaches and what industry requires.

It offers the opportunity to build portfolios and give a platform for emerging creatives to be spotlighted and seen by industry professionals. By participating, these young creatives not only gain significant exposure but also stand a chance to launch or accelerate their careers in this dynamic and competitive field.

Disciplines covered include Graphic Design, Digital Design, Advertising, Copywriting, Animation and Illustration.

How to enter?

Download all briefs you like the look of. Each one comes with its own brief pack, full of useful things like background information, inspiration and brand logos to help you on your way. Then it’s up to you to create your response. The brief and brief pack will tell you how to format and present your work ready to submit.

Your ideas will be seen by representatives of the brands, along with a panel of top creatives from around the world.

Who may enter?

New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide.

You can enter as an individual, or up to five people can work together and enter as a team. Students and non-students can work together too, but everyone on the team must be eligible to enter. If you’re a student you need a tutor to enter.
You also do not need to be a student to enter, but New Blood is for emerging talent so you must not have any more than one years paid experience working in the creative industry.


Winners of the D&AD New Blood Awards will receive a New Blood Pencil, key to entering the creative industry, and a digital certificate for each team member. Various award levels include Wood, Graphite, Yellow, White, and Black Pencils, with the Black Pencil winners also receiving a £2,000 cash prize. The awards might include additional prizes and opportunities, which depend on the specific briefs and sponsors. The White Pencil is awarded for work that creatively contributes to social good, and entrants can opt to compete for this award without extra charge.

Entry fees:

Enter for free by completing a 5-10 minute entrant survey, or pay 15 GBP per entry.

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