Argenta, the Italian leaders in the vending machine industry with around 220 million euro revenues, recently has opened the call for entries for the new graphic design competition for the design of the front of the automatic vending machines for coffee and hot beverages, inviting you to explore in detail the aspects regarding graphics and user experience, to make their vending machines true brand icons.
For the correct realisation of your proposals, keep into consideration the following guidelines:
Contest objective: the contest is aimed at creating a new graphic design for the front of the coffee vending machine, that may represent the brand and make it recognisable in every place it is installed.
In your design you are invited to reimagine the whole user experience and take into account the target customers, proposing a functional, coherent and captivating graphic design; you are also required to rethink the contents visualised on the monitor of the machine, by quickly sketching the main screens (as specified below).
In particular, you are required to create the graphic design for the following elements:
a) Background panel;
b) Beverages selector/button panel;
c) Content to be visualised on the monitor.
Notes: the b and c elements are covered by a single glass pane that seems to combine them into a single element. It is thus fundamental that all the elements and the graphics are coherent among themselves and in line with the brand.
Style: the graphics you suggest shall be in line with the brand and include the iconographic elements of Argenta, such as the cup/world and the logo/smile. You are free to arrange the elements as you wish.
You are required NOT to use photographs showing people, rather prefer other original themes or stylised elements.
We remind you that Argenta is always at someone else’s home, so the vending machines have to fit in well with very different contexts.
Logo:use the Argenta logo as specified in the style paragraph on the official website.
Colours: the main colour of the brand is red PANTONE 1807 C. For the other colours used by the brand please refer to the palette and logo indications specified in the Material files on the official website.
Materials: the vending machine door is made of resistant and durable materials. If you wish, you might propose finishes or decorative elements created by the employment of metallic materials or similar.
Target: the Argenta vending machines are installed in various working places (offices, etc.) and public areas, which is the reason why the customer base is very varied.
Deliverables: upload all the images that better present your projects (rendering, descriptions, CAD files, etc.) and, if necessary, remember that you can also attach a .zip archive containing extra materials. Don’t forget about the abstract and description to give further info about your projects. You can submit as many entries as you like!
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Good Morning Design” will be accepted.
1st: €5000
The selection of the winner by Gruppo Argenta will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a price of Euro 2,000.00= (two-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
