| by InfoDesigners
The #LABELicious 2019 competition, organised by FINAT, The European association for the self-adhesive label and adjacent narrow-web converting industry, has been recently opened for entries inviting young and future professionals in Europe to enter the competition with thier most innovative ideas for labels for 2025 and win #LABELicious in 2019!
The objective of the #Labelicious competition 2019 is to challenge students and young professionals among the next generation of technology operators, creative designers and middle management in the labels and packaging industry to show their vision for labels towards the year 2025.
Which new technologies will be applied to improve brand experience or functional aspects of a label? How will visual creativity continue to deliver remarkable impact for both brands and consumers? And howcan products and processes applied contribute to a more sustainable world?
“The Label” is more than a printed substrate with a self-adhesive backing. In our daily life, labels are all around us: in supermarkets tomake brands stand out on the shelves;in our kitchen providing product information and cooking instructions;in our medicine cabinet givingpersonalized prescriptionsfor our medication;in company warehouses to make sure the right products are picked for shippingor replenishment;at airports to make sure that your suitcase reaches the right destination; in cars and machines to avoid that parts are incorrectly replaced. The list could goon and on. You can enter your ideas in the 3 categories:
• Smart / Intelligent / Multifunctional Labels
#Labelicious calls for truly fresh & feasible ideas about integrating technologies in brand/functional labels to enhance the experience and the value of the label in the end-customer’s business case in 2025. The entry should demonstrate how label converting technology adds value to a label through new functionality, production methods or other technical innovation.
• Brand Design
#Labelicious calls for next-generation labeldesign, both visually and from a contructive and functional perpective. The entry should demonstrate how in 2025 a branded label creates an outstanding experience, competitive advantage and added value for a brand in its own product category.
#Labelicious calls for new approaches to improve sustainability in the field or product labelling. The entry should demonstrate how in 2025 a new approach to label design, production and application can contribute to a positive sustainability performance.
• The original artwork created by the contestant (e.g. creative design, technical design etc.) in the form of a hires 300 dpi A3-visual in PDF or JPG format.
• The description in English of how the brief was translated into the submitted solution (including comments about the innovative element, the sustainability angle and the feasibility aspect of thesubmission) via the online form (max 250 word).
Each Entrantcan enter a maximum of 3 submissions. Entries can be submitted in one or more of the three categories.
Competition entries can only be submitted through the website www.labelicious.eu
The original artwork must not have been previously published, produced or presented for a similar purpose or have won any previous award.
The professional Jury will be composed from professionals representing the value chain of the label industry, the design world, the professional educational field in labelling and packaging and trade media in labelling and packaging. The judging process for the international award for each of the three categories will take place between 1 June 2019 and 30 June 2019 in a mix of in-person Jury meetings and online judgement. The Jury will select one (1)International Winner in each of the three Categories.
The winners will be announced during the Labelexpo Europe in Brussels on 25 September 2019.
There is no entry fee to participate!
It's free to enter!
Who can enter?
The #LABELicious 2019 competition is open to anyone aged between 18 and 25 resident in any of the following countries: Andorra, Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Monaco, the Netherlands, Norway, Poland, Portugal, Romania, San Marino, Slovakia, Slovenia, Spain, Sweden, Turkey, Switzerland, the United Kingdom.
Each winner will be invited to visit Labelexpo Brussels (24-27 September) to receive the Trophy of the #Labelicious 2019 competition at the #Labelicious Pavillion.
Moreover, each winner will receive a one-week industry experience week, provided by the Platinum Partners. In addition to the week industry experience and cost covered to visit Labelexpo Brussels, winners will receive a financial reward of 1,000 EUR.
For all further informations about the #LABELicious 2019 competition visit the following official website here.