Pentawards Competition 2024

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Pentawards Competition 2024

Pentawards Competition 2024 now is over!

Pentawards Competition 2024: The Pentawards Competition 2024, the world’s leading annual packaging design competition, that recognizes the best of the best in global packaging design is now open for entries, inviting all involved in the design, production or marketing of the packaging to participate.

Short description

The Pentawards Competition 2024, the world’s leading packaging design competition is now open for entries! This annual competition recognizes the best of the best in global packaging design.

Winning a Pentaward is a one-of-a-kind achievement for any packaging design agency, brand or student that takes part.

Pentawards 2024 competition categories include:

Body, Health & Beauty
Home, Leisure & Other Markets
Brand Identity & Connected Packaging
Sustainable Design
Professional Concepts
Student Concepts & Brief

Any packaging that has been created and released to market anywhere in the world after 1st July 2022 to June 2024 is eligible for entry. All works that have been submitted previously in the competition should not be submitted again. For the Student category, individuals currently in education, recent graduates and design interns are eligible to enter.

Entries are judged by an incredible line-up of over 50 experts from brands and agencies like Estée Lauder, Microsoft, Pentagram and PUMA, that are looking for excellent graphic and structural design, considering aspects such as typography, artwork, the logo or brand name, use of color, as well as structural aspects such as shape, form and silhouette.

Pentawards global Jury scores the pack or range for its originality and creativity, considering also innovation in areas currently driving the industry, such as sustainability, inclusive design, smart technology, etc.

Who may enter?

The competition is open to freelance designers, design agencies, brands, branding agencies, brand owners, manufacturers, suppliers and students all within the packaging industry. You are eligible if you are involved in the design, production or marketing of the packaging.


There are five main award distinctions. Each of the 8 main categories will have one overall platinum winner. One Diamond award will be given to the best entry of the awards edition. The best of the student entries will be awarded the NXT-GEN award. Several special awards including Best Newcomer, Designer of the Year, Design Agency of the Year, and People’s Choice, will also be endowed.

Entry fees:

€295 — Launch Rate (29 – 30 January, 2024)
€345 — Super Early Bird (31 January – 2 February, 2024)
€395 — Early Bird (5 – 16 February, 2024)
€445 — Regular Entry (19 – 1 March 2024)
€495 — Last Chance (4 – 15 March 2024)

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