DeLonghi Design Your Breakfast - IDEA CONTEST

| by InfoDesigners | submitted by Irena Sibila

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The Call for Ideas titled DeLonghi Design Your Breakfast is now open!

DeLonghi Design Your Breakfast

CALL FOR ENTRIES - DeLonghi Design Your Breakfast is a new Idea Contest organised by DeLonghi and that invites all designers and creative talents of any nationality to suggest new concepts for small appliances designed for the preparation of breakfast.


Famouse brand DeLonghi and recently has announced new Idea Contest titled DeLonghi Design Your Breakfast looking for new ideas for a small appliance dedicated to the preparation and consumption of breakfast, inviting the Community to turn their habits, traditions and personal experiences into an innovative product.

The main topic of the brief is to explore various modalities for preparing food and hot beverages, through cooking and heating elements, leveraging on the technologies already employed by the DeLonghi brand or suggesting innovative solutions.

For the correct realisation of your proposals, keep into consideration the following guidelines:

The appliance you suggest shall embody the perfect tool for the preparation and consumption of breakfast, providing innovative solutions for the final user to prepare food and beverages, with a focus on cooking and heating elements. At your discretion, you may include additional functionalities for a basic food processing. You may reinterpret solutions already offered by DeLonghi or any of the brands of the Group or suggest totally new products, in full compliance with the values and style of DeLonghi.

You are invited to think about your typical breakfast, taking into consideration your habits, traditions and needs, suggesting an innovative appliance that may help you in the preparation of your breakfast, describing (also with textual descriptions) the context, the logics and the idea that inspired you in the proposal. The project you propose may also take into account the preparation of your breakfast during working days – hence requiring a more convenient, quick and efficient solution – or the weekend breakfast, that might be usually dedicated more time.

You are free to suggest automated solutions that also provide for the basic processing of solid or liquid ingredients, as long as they are associated with cooking processes. At your discretion, you may also take into consideration other functionalities such as squeezer, juicer or other basic processing of fruit or vegetables.

Do not suggest combined products (ex. toaster + kettle, etc.) unless they bear some additional functionalities or value. Do not suggest solutions already offered by other brands of the DeLonghi Group.

Given the daily use of the product typology researched through the contest, your solution shall have a size that may enable the user to keep the product always at hand, placed on the counter or a cupboard/shelf of the kitchen.

The appliance you suggest shall thoroughly comply with the style and Made in Italy identity of the DeLonghi products, always attentive to aesthetics, to the choice of materials and to the ease of use. The way colours are selected and matched also plays a very important role, with the aim of creating an elegant product with a genuine Italian style.

You may also suggest solutions that include the control of the appliance through an app or the interaction between various appliances to create an IoT (internet-of-things) product, as long as it truly bears a genuine additional value for the final user.

The solution you propose shall bring additional value to the breakfast of the final user, translating the slogan A DeLonghi product will always turn ‘the everyday’ into something special into a premium, intuitive and convenient product.

Submission requirments:

Upload all the images that better present your projects (rendering, descriptions, CAD files, etc.), also describing the context, the logics and the idea that inspired your proposal. We remind you that you may submit additional materials (PDF, high resolution images, etc.), to be included inside a .ZIP archive and attach from the upload page through the relevant option.

Participants can present one or more projects, but only the projects published on the web site, via the upload page related to “De’Longhi Design Your Breakfast” will be accepted.

All texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

In the evaluation of your submissions De’Longhi will take into account the following criteria:

Aesthetics (5/5)
Compliance with the brand (4/5)
Degree of innovation (4/5)
Technical feasibility (3/5)
Functionality/usability (2/5)

There is no entry fee to participate!

It's free to enter!

Who can enter?

This idea contest is open to designers and creative talents of any nationality aged 18 years or older.


The 1st prize winner will recive €5000

For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2,500 for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

Official website:

For all further informations about the DeLonghi Design Your Breakfast or to submit your works visit the following official website:

Call for Applications Info:


Official Website: Link

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