Pick Your Sleep - Desall - IDEA CONTEST

| by InfoDesigners | submitted by Irena Sibila

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The Call for Ideas titled Pick Your Sleep - Desall is now open!

Pick Your Sleep - Desall

CALL FOR ENTRIES - Manifattura Falomo and Desall recently has announced new Idea Contest inviting all designers and creative talents of any nationality aged 18 years or older to design a new system to help consumers choose the most suitable mattress according to their needs inside the points of sale.


Manifattura Falomo, italian company, launches new Idea Contest dedicate to design a new system for enabling the final user to choose the most appropriate mattress according to her/his need, based on two parameters, the body shape and the sleeping position (on the back, on the stomach, on the side).

For over 50 years the mission of this company has been to promote the culture of “healthy sleep”, making high quality mattresses, pillows and beds. 100% Made in Italy.

For the correct realisation of your proposals, keep into consideration the following guidelines:

The primary aim of this Idea Contest is to find a modality, a system or a tool (either physical or digital) mainly based on a coding system – of your conception – able to help the consumer choose the most appropriate mattress, based on two parameters: body shape and sleeping position.

Body shape: each body shape described below shall be matched by an evocative icon/symbol:

male body, sturdy, broad shoulders and thin hips;
male body, normal, balanced hips and shoulders;
female body, slim, with regular shapes;
female body, with large hips.

Sleeping positions: another parameter to help the user understand what mattress best suits her/his needs is the sleeping position (on the back, on the stomach or on the side). You are thus invited to conceive a representation modality of the various positions and a ranking system (comfort degree) that will be applied also on the mattress, to help the user understand which one best meets her/his needs.

The system you propose might feature the use of digital technologies, including for example tablets, 3D scanners, cameras, sensors, detectors, etc. already available on the market, with attention to keeping the production cost low, or other elements for ex. mirrors, informative panels, etc.

As a typical scenario, take into consideration that the mattress will suit only one body shape but may fit several sleeping positions. Accordingly, you are invited to design a visual ranking system to apply on the mattress indicating the comfort index for each sleeping position.

You are free to propose display concepts, representing a distinctive trait for the brand, without necessarily using a physical structure (you may opt for a virtual modality, using screens, projectors or other). Alternatively, you may propose a restyle of the current display.

Tthe selection system and the display can employ the following materials: wood, metal, polymethyl methacrylate (PMMA), cardboard, etc. The selection system might also use the technologies specified above for the display.

The system you propose shall be employed inside various points of sales and authorised showrooms, in specific areas dedicated to the brand.

You are invited to use a clean and minimal style, in line with the brand of Manifattura Falomo, with a special attention to detail, a typical feature associated with the Made in Italy values that the brand represents.

You are free to use the colours that better suit your proposal, either using the colours of the brand or other colours at your discretion.

Your system shall convey the values that made Manifattura Falomo a benchmark brand for the industry, a promoter of the healthy sleep and with a special attention to personal care.

Upload all the images that better present your projects (rendering, descriptions, CAD files, etc.). Projects showing the product placed inside the retail setting will be appreciated.

You can present one or more projects. You need to publish your project on the www.desall.com web site, via the upload page related to "Pick Your Sleep"

In the evaluation of your submissions Manifattura Falomo will take into account the following criteria:

Technical feasibility
User experience
Economic sustainability
Degree of innovation
Project submission

The winner will be announced approximately before the end of September 2018.

There is no entry fees to partecipate in this contest!

It's free to enter!

Who can enter?

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.


The winner will receive the cash prize of €3000.

Official website:

For all further informations about the Pick Your Sleep - Desall or to submit your works visit the following official website:

Call for Applications Info:


Official Website: Link

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