ReDesign the Wheel - International Industrial design competition

Guidelines

For the correct realisation of your proposals, keep in consideration the following guidelines:

Product typology: we are looking for an after-market wheel, namely a substitute/improvement product which is sold and installed at tyre shops and specialised centres in place of the original wheels provided by the car makers in their own catalogues. The product research concerns a road wheel, realised with a light aluminium alloy that enables a high degree of lightness and top-level performance.

Size and weight: in order to address the lightness needs and formal requirements laid out by OZ, the wheel shall comply with the following constraints:

Diameter: 18” (inches)
Width: 8” (inches)
Weight: 7.5 – 8.5 kg

Materials: the wheel will be realised with a light aluminium alloy with heat treatment, it will be obtained with low-pressure casting technology and subsequent cnc machining.

Style: your wheel shall have an unmistakable style, stand out in the market for its uniqueness, respecting the OZ style and DNA. In particular, make sure that your proposals are in compliance with the actual I-Tech and Sport collections. Accordingly, observing the two collections draw inspiration from all the aesthetic details, from the finishing to the colours, from the style to the lines.

Values to convey: embodying the RACING DNA of OZ, your wheel shall convey all the aggressiveness and strength of the brand, highlighting how the lightness, quality and attention to detail are key elements for the products of excellence by OZ.

Production technologies: the wheel will be realised with low-pressure casting technology and subsequent mechanical workings. The casting mould does not allow for undercuts, for which reason any possible aesthetic detail and particular feature implying the employment of undercuts will be achieved with a subsequent cnc machining. The minimum draft angle from the mould used in casting is 10°.

Technical constraints: in order to optimise your wheel design, you are invited to read the “WHEELS-TECHNICAL-INFO-OZ-2015.pdf” attached in the Material files, which covers many technical aspects to help you to develop a feasible project. For the realisation of your proposals, use the “Wheel-section” file (available in the Material files), that contains the section of the wheel with clear indications on the areas where you can design and what constraints you must respect. For the required materials, please refer to the “Deliverables” paragraph hereunder.

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to the contest “ReDesign the Wheel” will be accepted.

1st: € 2,500
The selection of the winner by OZ will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.

For the duration of the option right, the Client offers an extra chance to all participants setting a price of Euro 2,000 (two-thousand) for the purchase of the license for the economical exploitation of the projects not acknowledged as the winning proposals.

For all further informations about the ReDesign the Wheel visit the following official website here.

Published in: INDUSTRIAL DESIGN COMPETITION

Official Website: Link

Published on: Aug 07, 2015

Updated on: Aug 07, 2015