The best packaging designs are selected according to form, functional and emotional aspects of the packaging; the designs are considered for their degree of innovation, aesthetic qualities, material choices, functionality and usefulness in addition to ease of realization and realization efficiency, ergonomics and human interaction.
The Jury is composed of both Academic and Professional participants worldwide, such as chief executive officers or head designers of companies and faculty heads or professors. In addition, the A Award features the focus group jury, which is composed of ordinary people to normalize the scoring by eliminating the bias on aesthetics and form sections, the votes of Professional, Academic and the Focus Group are weighted to determine the final result.
When submitting to the Packaging Design Competition keep in mind that your submission will be evaluated on multiple dimensions, your package design is judged together with its design and material of choice. Applicants should send high-resolution images of the packaging, together with a presentation of design details.
The winning designs appear on the A'best designs book which is available worldwide, this book is furthermore distributed to the high-profile magazine editors, design oriented companies and relevant parties. The winning designs are also exhibited at our exhibition in Italy, and the best designs will be picked for the permanent exhibition. The winners appear on magazines, newspapers, webzines and many other publishing mediums.
For concept stage works, the A'Packaging Design Award is an early indicator of success for the concept stage products, this lets young designers and design companies to register and patent winning products for commercial value generation, furthermore the A Award connects young designers and design companies to a large industry base and setups the links between the designers, design companies and the producers. The winners ideas becomes reality.Winning the Award is an excuse to communicate your product to the media, a reason for press releases. Each winner design receives the trophy, published online and at our best designs book, receives a certificate and sticker templates to be attached to the products, the A seal of design excellence is also included in the winners package, this seal is valid for the entire product lifecycle without yearly fees.