The best packaging designs are selected according to form, functional and emotional aspects of the packaging; the designs are considered for their degree of innovation, aesthetic qualities, material choices, functionality and usefulness in addition to ease of realization and realization efficiency, ergonomics and human interaction.
The Jury is composed of both Academic and Professional participants worldwide, such as chief executive officers or head designers of companies and faculty heads or professors. In addition, the A Award features the focus group jury, which is composed of ordinary people to normalize the scoring by eliminating the bias on aesthetics and form sections, the votes of Professional, Academic and the Focus Group are weighted to determine the final result.
When submitting to the Packaging Design competition keep in mind that your submission will be evaluated on multiple dimensions, your package design is judged together with its design and material of choice. Applicants should send high-resolution images of the packaging, together with a presentation of design details.