Leading brand in the cycling industry Elite recently has relied on Desall new product design award dedicate to design new metal bottle branded by Coca-Cola, handy, easy to carry and with an easy-to-drink system, ideal for indoor and outdoor use, available in the four versions of the brand, Regular, Light, Zero and Life.
For the correct realisation of your proposals, keep into consideration the following guidelines:
You are invited to design the new metal bottle for Coca-Cola, taking into consideration the design of all its elements: bottle, cap and decorative graphics. The bottle will be used for cold drinks only and shall be realised in the 4 versions of the brand (Regular, Light, Zero and Life).
Bottle: the bottle shall be cylindrical (or partially cylindrical) providing an easy grasp, handy portability and use. The bottle shall have a capacity of 55cl, with a minimum diameter for the bottle mouth of 40mm. The bottle will be between 195 and 220mm high.
Cap: you are free to suggest the solution that best meets the requirements for direct, abundant and easy drinking, designed for indoor and outdoor settings. Try also to envision how the cap may improve the bottle portability and its handiness on the whole. The cap shall be integral part of the design of the entire bottle.
Decorative graphics: in addition to applying the logo that shall receive maximum visibility and importance inside your design, you are invited to suggest the decorative graphics to apply around the logo, making sure that the Coca-Cola brand (Regular, Light, Zero and Life) is fully represented in its peculiarity, with themes and distinctive design features that comply with the Coca-Cola values and brand image.
Materials: the bottle will be made in metal (aluminium or stainless steel) while the cap will be in plastics. Materials not suitable for food contact are not allowed.
Production technologies: the bottle can undergo the following processes: extrusion, metal spinning and moulding. The cap and its components will be realised through injection moulding. The graphics will be applied through hot stamping technology. The stylistic interaction between the graphics and the shape of the bottle may give rise to the employment of other technologies. The production cost of every bottle shall be kept at the lowest.
Style: for the new Coca-Cola bottle you are free to suggest a style of your choice, for example opting for a modern style in line with the latest design codes, or for a style that draws distinctive design features from the vintage world and adapts them to the current scenario. At all events, your design is required to emphasise the metal material of the bottle and the Coca-Cola brand must be given maximum visibility and main importance. The compliance with the brand will be a key parameter in the evaluation criteria.
Colours: the bottle will be available in four versions, one for each Coca-Cola brand mentioned so far (Regular, Light, Zero and Life). Make sure that in your design the colour reflects the brand it refers to, giving emphasis to the metal material (red for Regular, grey for Light, black for Zero and green for Life).
Logo: the Coca-Cola logo shall have maximum visibility and importance inside your design.
The design you suggest for the new bottle shall comply with the brand values and convey a sense of freshness and wellbeing. The design shall hold great aesthetic value and be perceived as a handy, easy to carry, beautiful and quality product.
The bottle will address the consumers that eat at the restaurants located along the motorway network, in railway stations, airports and shopping centres.
In order to better present your projects, you are invited to represent the 4 versions of the bottle, showing in the first image all the products together and then showing each bottle individually in the remaining images available. You are also invited to attach a .zip archive containing 3D files and possible extra materials. Don’t forget about the abstract and description to give further info about your projects. There are no maximum entries per user for the contest.
In the evaluation of your submissions Elite will take into account the following criteria:
• Brand compliance
• Technical feasibility
• Aesthetic quality
• Economic sustainability
There is no entry fee for this competition!
It's free to enter!
This competition is open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Coca-Cola Bottle Design Award” will be accepted.
The 1st place winner will recive €3000.
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a price of Euro 1,500 (one-thousand-five-hundred) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
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Further Informations ⇣
For all further information about you need to consult the official website: https://desall.com/Contest/CocaCola-Bottle-Design-Award/Brief