Thun through this product design competition is looking for a new decorative style that can unite under the same formal language products belonging to different typologies: ceramic products (vase, photo frame and centrepiece), products from the Woman area (bags, accessories and bijoux) and products from the Kid area (in particular baby sleepsuit). The new style will exist alongside the other styles already present in the catalogue: Country, Prestige and Elegance.
For the correct realisation of your proposals, keep into consideration the following guidelines:
In order to develop the new decorative style researched by Thun you are invited to:
- Design a new family of two-dimensional graphic elements to apply on several product typologies by Thun;
- Design three new ceramic products: vase, photo frame and centrepiece with a new formal character that, together with the graphic elements you propose, will make up the new style researched by the company;
- Ultimately apply the graphic elements to one of the following products from the Woman and Kid areas, choosing from: bag, wallet or baby sleepsuit. You are free to apply the graphic elements to products already existing in the catalogue.
Style: the new style shall represent the Thun values and will either follow or break with the other styles used in the catalogue, but it shall nonetheless comply with the brand design identity and values. (For more information about the already existing styles have a look at the Styles-guidelines attached in the Material files). It is fundamental that you show in your project how the style adapts to the different product typologies (see Project submission paragraph). For an example, see the Upload template attached in the Material files.
Two-dimensional graphic elements: they will be applied on different product typologies with different methods and techniques; on the ceramic products, for example, they will be applied through low-relief, high-relief, painting, positioning (placed elements, patterns, etc.) techniques. On non-ceramic products (application on bag, wallet, baby sleepsuit) they will be applied through graphic sign, painting, colouring, positioning (placed elements, patterns, etc.).
You can also propose finishes and surface workings, provided they comply with the brand values and identity.
Shapes: the ceramic products you propose shall be characterised by soft and rounded shapes. You may also suggest the employment of tapering and flaring techniques in order to better define its formal aspect; for the shape of the other products that will also be dressed in the new style you propose (see Project submission paragraph), please refer to the products already belonging to the Thun catalogue.
Dimensions: the ceramic products will have minimum size: 5x5x5 cm and maximum size: 50x50x50 cm. For non-ceramic elements, please refer to the Thun catalogue.
Usage: Thun ceramic products are conceived for indoor use in the home environment. The products from the Woman and Kid areas will be used in places and manners according to their typology.
Functions: Thun ceramic products have decorative function (not suitable for food-contact), while the products from the Woman and Kid areas will have their own specific function according to the product.
Values to convey: the style you propose shall comply with the brand values, that is closeness (with affection and tenderness – to bring joy to the homes and the lives of every woman), human warmth (reaching people’s heart – the loving care put down to the smallest detail of the product and of the packaging) and lovely thoughts (a special wish – each one of our creations is a symbol of positive values and contributes to bringing joy, tenderness and lovely thoughts in our world). The style you propose shall reflect the Thun mission, which is to become the main brand for gifts for every occasion in the daily life of a woman, creating functional and decorative products, unique yet affordable, for the fairy tale world Thun brings to reality, where you can once again experience childhood emotions, dreams, magic and warmth.
Logo: the Thun logo shall be included in every product you propose. In particular, for the ceramic products, the logo shall be placed under the base. For non-ceramic objects, refer to what has been done in the products from the Woman and Kid areas available in the catalogue. For more information see the online Thun catalogue.
Target: the target for the style you propose is made of women aged 25-44, either Thun clients already or new customers.
Projects submission: to better represent your project you are invited to follow this scheme:
- 1st slide: it shall include all the graphic elements you propose;
- 2nd slide: it shall include the vase you have designed and decorated in your style;
- 3rd slide: it shall include the photo frame you have designed and decorated in your style;
- 4th slide: it shall include the centrepiece you have designed and decorated in your style;
- 5th slide: it shall include the application of your style either on a bag, wallet or baby sleepsuit (for the products to show in the 5th slide, you can refer to the online Thun catalogue).
At your discretion, you can also attach in a .ZIP archive further materials to complete your submission (for ex. Vector files including the graphic elements, 3D files, CAD files, high-resolution renderings, etc.). Prepare a short abstract and a description that introduce your projects.
The selection of the winner by Thun S.p.A. will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
For the duration of the option right, the Client offers an extra chance to all participants setting a price of Euro 2,000.00= (two-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.