WOMO, famous brand of the Percassi group and community for the creation of a new collection of gifts for men dedicated to lifestyle has recently lunched the new product design competition looking for a new collection of gifts for men, containing five products for the leisure time and belonging to the categories specified hereafter.
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology: the aim of the contest is to collect several gifts in line with the following 5 categories:
1. Fun: objects and products related to game, leisure and fun time;
2. Outdoor: objects for the outdoor activities of men also in the company of a four-legged
friend (trekking, camping, walking etc.);
3. Travel: all that comes in handy while travelling for leisure;
4. Sunday trip: tools or accessories for the favourite vehicle of men for an out-of-town Sunday trip, be it on a motorcycle or a bike, a car or a boat;
5. Personal care: all the useful accessories for men’s hygiene and personal care, that may be stylish and functional at the same time.
In order to take part in the contest you are required to submit 5 products belonging to the categories detailed above.
You can decide whether to submit 1 product for every category, for a total of 5 products
or 5 products belonging to one single category.
It is of the greatest importance that all submited products are aesthetically coherent, so that every upload may constitute a true collection by itself.
You are nevertheless required to always comply with the WOMO brand style.
Materials: your products shall be realised with resistant, quality and genuine materials. For an example of materials please refer to the products featured in the Moodboard attached in the Material files on the official web pege. You can decide to employ other materials, as long as they are in line with the researched values and comply with the applicable laws and with the common sense.
Style: the products you propose shall be coherent with the brand and be positioned as premium products, not luxury products. They shall have an exquisitely craftsman flavour, that is give particular attention to the materials and to the details, so to be recognised as products with a strong personality, as well as being fine and functional products. You can also suggest finishes and surface workings to highlight the quality of the materials and the researched style.
Logo: the WOMO logo shall be present on your projects, without being too invasive. In view of this, you can also decide to use the monogram.
Target: your projects shall be designed for a target made of men aged 35-50 years, with a particular attention to self-care and researching in their products not just a functional purpose but a satisfactory end to their own aesthetic sensitivity, through highly impressive and valuable products.
End price: the products you propose shall be priced for the end customer between Euro 50 and Euro 500 on average and be realised at a low production cost even for small-scale production. The selling price may differ from the suggested range, as long as it is justified and in line with the contest objectives.
Deliverables: for a better presentation of your projects and to get a higher score in the final evaluation by the Sponsor, you are invited to suggest a potential supplier or producer that may realise the products you suggest.
Upload all the images that better present your projects (rendering, descriptions, CAD files, etc.) and, if necessary, remember that you can also attach a .zip archive containing extra materials.
Don’t forget about the abstract and description to give further info about your projects. You can submit as many entries as you like!
Participation in this product design competition is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to "WOMO leisure time" will be accepted.
The selection of the winner by WOMO will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a range of Euro 1,500.00 (one-thousand-five-hundred) for the purchase of the license for the economical exploitation of the collections not-acknowledged as the winning proposals.