For the correct realisation of your proposals, keep into consideration the following guidelines:
Themes
For your graphic proposals develop at least one of the four themes suggested, making a separate submission for every theme.
1) Colour Vibe: play with colours and shapes, following a low technological approach and preferring a freehand style.
2) Tropic Paradise: dark shadows interact with an explosion of vivid colours; follow an irregular approach, placing tropical graphic elements on an evocative background.
3) Decadent Chic: for a warm and sensual atmosphere. The passing of time is celebrated and becomes the key of the creation. Ageing techniques are applied to the surface in order to reproduce the oxidation of the passing of time.
4) New Naturals: the simple beauty of Earth.
Wallpaper structure
Deco Lab will allow their customer to customise the wallpaper during the purchase directly from the new web platform, tweaking on the combination of three different layers. Consequently, your proposals must be structured as follows: background (layer 0), background finishing (layer 1) and graphic elements (layer 2).
Layer 0 (Background): it will be the background layer of your proposals and can feature any kind of texture, colour and pattern, as long as the left side and the right side have a match allowing the repetition of the graphic. Develop your proposals working on a file with the following size: 376cm (base) and 300cm (height) with a resolution of 72dpi. We invite you to use the Full-size_templates attached. For the submission of your proposals, please read attentively the paragraph called “Deliverables” where you will find the details for what you are supposed to include in your entry.
Layer 1 (Background finishing): this layer is supposed to enrich the background layer. See the scheme attached in the Material files. Note well that the e-commerce customer will be able to either overlap or replace the background layer with this layer. When overlapping the background, that is when it contains transparencies, it will let the background come partially into view. Accordingly, this layer will have the same size of the background layer, that is 376cm (base) and 300cm (height) with a resolution of 72dpi. For the info regarding what material you are supposed to submit, please see the paragraph called “Deliverables”.
Layer 2 (Graphic elements): the graphic elements form the foreground of your wallpapers and can either be used separately or combined, they can be multiplied, overlapped, flipped, placed and rotated at the convenience of the customer. Every wallpaper can have from 1 up to 4 different graphic elements, which is why we invite you to develop the whole set for every proposal. The size of the graphic elements is at your discretion; you should consider though that it must comply with the minimum size of 20cm for the base and 20cm for the height and the maximum size of 366cm for the base and 290cm for the height. Also in this case, read attentively the paragraph called “Deliverables” to understand how to submit your projects.
Notes: make sure NOT to employ copyrighted materials (images, symbols or templates) and NOT to use graphics that might hurt the sensibility of people (vulgar images, religious symbols, etc.)
Deliverables
In order to facilitate the project submission, you are required to use the templates included inside the folder called Desall-downscaled_templates attached with the Material files. Your files are supposed to be submitted according to the following order:
1. Global picture (1-Global-picture.png);
2. Background (2-Background.png);
3. Background finishing (3-Background-finishing.png);
4/5. Graphic elements (4-Graphic-elements.png; 5-Graphic-elements.png): you can use these two files to represent your graphic elements, so use them as you prefer.
Note well: it is fundamental that the original files used for the development of your proposals have the above mentioned size, that is 376x300 at 72dpi (for background and background finishing) and min 20x20cm/max 366x290cm at 72dpi for the graphic elements. To build your files at full scale (1:1) you can use the Full-size_templates attached. For the sole purpose of facilitating the submission process, you are required to submit the file with a reduced size, copying and downscaling your proposals inside the given Desall_downscaled_templates attached. However, if the Client wants to see the files at 1:1 scale, the participants shall promptly send them when required.
Don’t forget about the abstract and description to give further info about your projects. You can submit as many entries as you like!
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Deco Lab Competition” will be accepted.
1st: €500 + Royalties
2nd: €500 + Royalties
3rd: €500 + Royalties
4th: €500 + Royalties
The selection of the winner by Deco Lab will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
