Barilla New Pasta Shape

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Barilla New Pasta Shape

Barilla New Pasta Shape now is over!

Barilla New Pasta Shape: The famous italian food company Barilla and recently has announced new idea contest inviting you to look for new pasta shapes in order to offer an innovative and unique consumer experience.

Short description

Barilla, the famouse italian food company and a world leader in the markets of pasta, inviting you to participate in its new idea contest released on the site and titled 'Barilla New Pasta Shape'.

Barilla is looking for new pasta shapes that are able to give a new consumer experience, which involve aesthetics, functionals and gastronomical aspects of the product. That is thanks to innovative shapes and if necessary, by using the alternative raw materials instead of the traditional ones (ex. durum wheat semolina and whole durum wheat semolina). You are invited to make a new shape in order to convey the values of the Barilla brand.

The shape you proposed will be produced by using traditional technologies of the dry pasta, which are kneading, cutting, drying. The cutting can be done through extrusion of the knead in a die or it can be also done by knead lamination among rollers and then printed.

Durum wheat semolina and whole durum wheat semolina are the ingredients most used for the pasta production. You are free to think of several raw materials in the flour field (wheat flour, rise, corn, wheat, buckwheat etc) and legumes (lentils, chickpeas etc). Since the flour and its features influence both aspect and consistency of the product, the ingredient/s choice for the pasta is extremely related to the shape itself.

The winner will be announced approximately before the end of July 2021.

Who may enter?

This competition is open to designers and creative talents of any nationality aged 18 years or older.


The winner will receive €4000 in the cash prize.

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