Clementoni Soft Clemmy Design

Clementoni Soft Clemmy Design now is over!

Clementoni Soft Clemmy Design: Clementoni, the famouse italian company, recently has announced and released on Desall new product design contest inviting you to submit new ideas aimed at further developing and expanding the Soft Clemmy offer, a product range that revolves around soft, hygienic and washable blocks.

Short description

Clementoni recently has announced and released on the site Desall new product design contest inviting you to submit new ideas aimed at further developing and expanding the Soft Clemmy offer, a product range that revolves around soft, hygienic and washable blocks.

What they are looking for?

Clementoni is looking for new ideas aimed at further developing and expanding the Soft Clemmy product range offer. Participants are invited to submit projects that highlight the defining characteristics of the range.
Soft Clemmy consists of a range of products centered on blocks made of an innovative plastic material patented by Clementoni, which is 100% soft, hygienic, perfumed, washable, and which has been tested for safety in case of contact with the child’s mouth, and that can be thrown and stepped on without risk.

The Soft Clemmy blocks are designed to help 6 to 36-month-old toddlers familiarize with the world of building toys in a safe, autonomous and age-appropriate manner, accompanying them along every step of their play journey.

Guidelines:

You’re invited to design a toy kit composed of the Soft Clemmy blocks (or the material they’re made of) and a set of additional elements. These elements should increase the number of applications of the block and reinforce its distinctive characteristics. By virtue of the specific soft material that informs the block, in particular, the additional elements should thus offer an opportunity for developing new modalities of sensorial stimulation.

It’s the sensorial nature of the Soft Clemmy play concept, in fact, that holds the greatest potential for the range, as the Sensory Car and Touch, Crawl and Play – Sensory Path kits have already successfully proved, and which Clementoni wishes to devise to stimulate children’s tactile perception, observation and manual skills.

The Soft Clemmy range is unique in its kind, and the toy kit you are requested to design shall be equally unique and original. It is of utmost importance for Clementoni that proposals are not limited to a single play idea. Instead, you are expected to suggest a comprehensive vision, and identify a clear trajectory and expansion of the current range.

Furthermore, when creating your proposal, you should pay great attention to both the type of interaction developed by the toddler, and the design quality of the kit and its components.

Your proposed kit should have a fun “look & feel”. Employed shapes and colors are up to your discretion, meaning that you can either find inspiration from the toy kits that are currently on the market, or suggest a totally new aesthetic approach.

For more information about this contest you can visit the official website.

Evaluation Criteria:

➜ Playability 5/5
➜ Aesthetic 5/5
➜ Innovation 4/5
➜ Technical feasibility 3/5
➜ Consistency with the brand 3/5

Who may enter?

Participation is open to designers and creative talents of any nationality aged 18 years or older.