Disruptive Plastic Packaging Challenge

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Disruptive Plastic Packaging Challenge

Disruptive Plastic Packaging Challenge now is over!

Disruptive Plastic Packaging Challenge: Disruptive Plastic Packaging Challenge is new idea contest organised by Desall, in collaboration with a leading company in the PET plastic packaging industry, invites you to propose innovative concepts for a new generation of recyclable packages.

Short description

New idea contest, Disruptive Plastic Packaging Challenge recently organized by a leading company in the technologies for production, filling and preparation of PET packages, released on the site Desall.com, invites you to propose innovative concepts for a new generation of recyclable packages.

The contest is looking for new product concepts, for the realization of the next generation of PET packages (Polyethylene terephthalate) and invites you to break down the design and cultural boundaries we are accustomed to, thinking in an innovative and outside-the-box way to the future of this sector, also with a view to circular economy.

During the last years the packaging industry has been undergoing relevant transformations leaning towards the creation of a more ecological system, keen on environmental issues and attentive to the circular economy; we are also living in times of unexpected and unforeseeable changes that are transforming our lifestyle; accordingly, also the sector of stretch blown PET packages is debating over the future of its products and industrial processes. The objective of the contest is thus to imagine a new generation of PET packages, thinking about new possible use scenarios, connected to the ongoing changes and to the lifecycle of the product, thanks also to the opportunities offered, among else, by the bottle-to-bottle recycling technologies that allow the bottle to be reintroduced in the market after being recycled. The new PET (Polyethylene terephthalate) packages shall be exclusively realized through stretch blow moulding. Packages that are not realizable through this technology may not be taken into consideration in the final evaluation.

Submission requirements:

Upload all the images that better present your projects (rendering, sketches, descriptions, CAD files, etc.), showing your container with closure/cap/lid/etc. and any possible accessory, a short description of the context of use and – if any – some hints about the innovative business idea supporting your project. For this purpose, in addition to the text fields of abstract and description, you can attach additional materials inside a .ZIP archive to be presented through the upload page.

Evaluation criteria:

Degree of innovation 5/5
Functionality/usability 5/5
Market potential 5/5
Circular sustainability 5/5
Technical feasibility 3/5

There is no entry fee to participate!

Who may enter?

This contest is open to designers and creative talents of any nationality aged 18 years or older.


The 1st prize winner will receive €5000.

For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 3,000 for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

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