Fashion Atelier

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Fashion Atelier

Fashion Atelier now is over!

Fashion Atelier: The famouse Italian company Clementoni and Desall recently have announced new idea contest inviting you to design a new toy capable of creating fashion accessories or other decorative elements in an automated way.

Short description

Fashion Atelier is new idea contest recently announced by the famous Company Italian Clementoni and release on

Clementoni is looking for a new toy to extend its Crazy Chic line, inviting you to design a tool by which a child can create fashion accessories or decorative elements with great ease and satisfaction.

You are invited to design a toy consisting of a machine/system capable of creating in a quick and simple way fashion accessories or decorative elements to apply on other products, always ensuring great ease of use to the child, in addition to a feeling of great surprise and satisfaction for the final result. The toy shall be unpublished work and original, distinguishing itself from other products on the market by Clementoni or other brands. In designing your toy, you shall pay attention to both the mechanism that creates the accessory/decorative element and the interaction elements and method of operation for the child.

Submission requirements:

3D files (format IGS/STP);

renders, possibly accompanied by orthogonal/axonometric views, exploded views, sections, descriptions on the materials used in the project;

description of the creation process of the accessory/decorative element and of the operation method for the user, through illustrations, renders or charts.

Depending on your project idea, the user might be required to assemble some components of the toy – in this case, you are required to provide a clear description of the process.
To better present your project, you are invited to attach inside a .ZIP archive high-resolution images, charts or other illustrative materials.

Evaluation Criteria:

Degree of originality in the sector 5/5
Technical feasibility 5/5
Functionality/usability 4/5
Compliance with the brand 3/5
Aesthetics 3/5

The winner will be announced approximately before the end of March 2021.

Who may enter?

This contest is open to designers and creative talents of any nationality aged 18 years or older.


The winner will reive €5000.

For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 3,000 for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

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