Future Lions 2021

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Future Lions 2021

Future Lions 2021 now is over!

Future Lions 2021: Future Lions, AKQA’s annual global competition to unearth the next generation of creative talent, is now open for entries inviting all young people aged 18-25 worldwide to showcase how creativity is an essential skillset to ’Rebuild The World’.

Short description

Future Lions 2021, AKQA’s annual initiative that celebrates bold and progressive ideas from students all over the world, now is calling for entries!

This is the first student competition where winners are celebrated on stage at the Palais des Festivals, Cannes.

Creativity is in crisis today: while the world of tomorrow demands creative skills, we are spending less time in creative pursuits. LEGO believes that through play kids become creative learners, picking up the skills they need for this world. Our mission is to inspire the builders of tomorrow, where the LEGO brick is the tool for endless creativity that unlocks their potential - to build and re-build is the metaphor for getting kids to continuously play. Rebuild the World is the LEGO brand platform that shows the potential of creative play when you tap into the innate curiosity, imagination and creativity in kids. This year’s Future Lions theme is a call to action for young people aged 18-25 to showcase how creativity is an essential skillset to ’Rebuild The World’. Young people are encouraged to use the power of imagination and technology to create a campaign, product, or solution that will help shape the future.


Think about the culture of creativity for kids today who live in a wired world and how to take that down into the traditional toy: Online platforms from Minecraft to Tik Tok & Snapchat, where kids are already in constant play: building & re­building. They are already being creative in those spaces, how can we draw inspiration there to be creative, the LEGO way. Think of how to bring creative play out in to the world beyond the living room (where it's usually absent) - what the unexpected places to build & rebuild in?.

Submission requirements:

Create a powerful idea that puts creative play back on the agenda and show how kids can realize great things when they are left to play.

Four winning teams will pitch their ideas live to an expert creative jury in Summer 2021.

Who may enter?

Future Lions theme is a call to action for young people aged 18-25 (5 team members maximum).


Four winning teams will be granted full access to the Cannes Lions International Festival of Creativity to pitch their idea to LEGO live on stage. LEGO will choose one idea to win the Future Lions Grand Prix and make it a reality.

Alongside the individual awards, the school with the highest number of shortlisted entries will be recognised as the Future Lions ’School of the Year’.

Each of the teams will be honoured with a prestigious Future Lions trophy.

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