New Branding for FERA

New Branding for FERA now is over!

New Branding for FERA: FERA and Desall recently has announced new graphic design contest inviting you to create a new corporate brand identity which consists of restyling the logo, redesigning graphic templates and a new payoff.

➜ Short description

New graphic design contest has been recently organized by FERA and released on the site Desall inviting you to create a new corporate brand identity which consists of restyling the logo, redesigning graphic templates and a new payoff.

FERA is looking to renew its branding by restyling its logo, graphic templates and a new payoff that will clearly communicate the firm’s mission statement.

FERA – Fabbrica Energie Rinnovabili Alternative was founded in March 2001, in Milan Italy, where it continues to have its headquarters. FERA is one of the first developers in Italy of wind power plants which produce electrical power.
To this day, FERA’s corporate branding is formed by a logo and a payoff. The logo revolves around the concept of wind energy (the 5 blue horizontal lines on the left portion of the logo) that transforms into clean Energy (represented by the capital E plus the 4 text elements on the right side portion of the logo). The logo includes the words: Fabbrica (Factory), Energie (Energy), Rinnovabili (Renewable), Alternative (Alternative) that make up the FERA acronym. These 4 words will not be a part of the new logo. In terms of aesthetic, a modern, minimal, impactful style is preferred, with good readability and in line with market trends and brand values. As for colors, designers are free to create their own palette, although, in doing so, they should keep into consideration the renewable energy sector, in particular, the wind energy sector.

Further details about this competition is available of the officila website.

➜ Evaluation Criteria:

➜ Consistency with the brand: 5/5
➜ Aesthetic: 5/5
➜ Communication: 4/5
➜ Versatility: 3/5
➜ Brand recognition: 3/5

➜ Who may enter?

Participation is open to designers and creative talents of any nationality aged 18 years or older.

➜ Prize:

The winner will receive €3000.