Sbabam New Toy Design

Sbabam New Toy Design now is over!

Sbabam New Toy Design: Sbabam and Desall recently has announced 'Sbabam' New Toy Design, new idea contest, inviting you to design a new toy aimed at generating a surprise effect thanks to transformation features or other special characteristics of the product.

Short description

New idea contest has been recently release by Sbabam and Desall invite you to design a new toy aimed at generating a surprise effect thanks to transformation features or other special characteristics of the product.

Sbabam is an Italian toy company that operates internationally directly or through controlled companies in more than 20 countries (Europe, America, Asia). Sbabam is a designer and producer of successful toys, collectibles, novelty items and impulse buy products for children. The Sbabam brand was launched in Europe in 2014 with the intention to amaze and amuse children engaging them with innovative and funny toys. Sbabam produces more than 60 new toy collections per year and sells them all over the world in different sales channels with a mix of different advertising (National TV campaigns, Internet, Social Media, Influencer Marketing). With its global experience Sbabam has a deep sensitivity towards children and it’s focused on the safety of its toys. Sbabam is looking for concepts for a new toy, whose distinctive feature is the surprise effect generated during the game phases. The surprise effect may be generated by a transformation, by particular characteristics of the toy or by the type of interaction expected. The transformation can be mechanical, physical or chemical and can take place only once or be repeated during the game phases. The mechanisms dedicated to making the game dynamic and unique, as well as any electronics dedicated to interactivity, must be as simple as possible, with basic actions to be performed.

Submission requirements:

➜ Upload detailed descriptions and a series of images to best present your projects. The images must have an aspect ratio of 4:3 and need to be saved as .jpg, .gif or .png, color mode: RGB, maximum single file size is 1MB. During the upload phase of the project, you are invited to upload a .zip archive containing the 3D files and high-resolution images. Maximum size of the .zip fil is 100MB.

Evaluation Criteria:

➜ Innovation 5/5
➜ Technical feasibility 5/5
➜ Aesthetics 4/5
➜ Usability 4/5
➜ Economic sustainability 3/5

Who may enter?

Participation is open to designers and creative talents of any nationality aged 18 years or older.