The One Show 2025

The One Show 2025 now is over!

The One Show 2025: The One Show 2025, produced annually by The One Club for Creativity, a top global awards show for advertising, design, and digital marketing, focusing on the creativity of ideas and quality of execution, has been recently opened for entries accepting submition only from industry professionals.

➜ Short description

The One Show, the world's most prestigious award program in advertising, design and digital marketing, now is calling for entries in it's 2025 edition! For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. It is produced annually by The One Club for Creativity, the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show has a rich legacy of honoring some of the most groundbreaking ideas created by some of the most remarkable creative minds. For the 2025 edition, the organizers have added new categories across all disciplines. Category Highlights Include:

➜ Gaming
➜ Commerce
➜ B2B
➜ Creative Use of Humor
➜ Creative Use of Drama
➜ For Good
➜ Creative Use of Technology & AI
➜ Innovative Categories

To more robustly prove that creativity is good for business, The One Show will this year make changes to its Creative Effectiveness Discipline with all new categories and criteria for submission.

The One Show accepts and celebrates entries from around the world. All work should be submitted in its original language.

➜ Who may enter?

Entries must be submitted by industry professionals only, including freelancers. Student or spec work is not accepted.

➜ Prize:

Finalists are awarded Gold, Silver, and Bronze Pencils, or a Merit Award.

➜ Entry fees:

Entry fees depend on the discipline and the entry period.