The Believer Chair Challenge
The Believer Chair Challenge is now open for entries!
AROUNDtheTREE launches its first global competition ’The Believer Chair’, international design competition for designers and architects, seeking a contemporary reinterpretation of the iconic Director’s Chair.
Short description
AROUNDtheTREE , the Portuguese design brand renowned for craftsmanship, innovation, and timeless elegance, launches its 1st Global Competition for designers and architects ’The Believer Chair’ – A contemporary reinterpretation of the iconic Director’s Chair.
This initiative is a tribute to all film, advertising, and storytelling creators worldwide, with a special dedication to Roger Serrasqueiro, whose vision inspired AROUNDtheTREE.
The challenge is to redesign the classic Director’s Chair, keeping its essence while adding timelessness, comfort & ergonomics, functionality, sustainability and innovation.
The Director’s Chair dates back to the 15th century, with roots in Ancient Rome.
Originally a symbol of authority, it evolved into an icon of the entertainment industry—especially in Hollywood—representing creativity and leadership.
Now, it’s time to reinvent this timeless piece for a NEW ERA.
A distinguished jury will assess submissions based on:
➜ Innovation – originality and creativity
➜ Respect for the iconic heritage of the Director’s Chair
➜ Balance between tradition and modernity
➜ Comfort and ergonomics
➜ Functionality and practicality
➜ Sustainability and materials
➜ Production feasibility
The winning design will be produced and launched by the organizer and have the name of designer. The winner will also benefit from long-term collaboration opportunities with AROUNDtheTREE.
Submission requirements:
Participants must submit:
➜ Technical drawings (detailed dimensions and construction)
➜ 3D renderings of the design
➜ Concept description (max. 500 words):
➜ Inspiration and creative process
➜ How the proposal meets the challenge
➜ Personal details: name, contact, short bio (max. 150 words)
Who may enter?
Emerging designers, Architects, Design & architecture students, Creative individuals passionate about furniture design are eligible to participate in this competition. Individual or team submissions is assepted.
Prize:
The winning design will be produced and launched by the organizer and have the name of designer. The winner will also benefit from long-term collaboration opportunities with AROUNDtheTREE.
Entry fees:
There is no entry fee to participate!
