Future Snack Design

Future Snack Design is now open for entries!

A leading company in the food & beverage sector, in collaboration with Desall recently has launched new product design competition, looking for innovative concepts for a snack either sweet or savory, aimed at a young consumer audience.

Short description

A leading company in the food & beverage sector, in collaboration with Desall, is looking for innovative concepts for a snack, either sweet or savory, aimed at a young consumer audience.

The project should develop not only the food product itself but also its related branding, defining a clear and coherent identity capable of standing out for personality, contemporary relevance, and overall consumption experience.

Organiser is looking for snack concepts that integrate product and identity into a coherent and distinctive system.

Proposals should develop a contemporary consumption experience, defining format, positioning, and visual language, with the aim of creating a recognizable and relevant product for the target audience.

The snack can be sweet or savory and may be conceived either as a single product or as a system that can be declined into multiple variants.

You are also invited to propose a concept for a packaged snack, either sweet or savory, designed for practical and contemporary consumption. The project should include both the definition of the product and the development of its related branding, including naming, visual identity, and packaging concept. The snack will be intended for everyday and informal consumption moments such as breaks, on-the-go consumption, social activities, or leisure time.

The visual appearance of the snack and its packaging should be consistent with the product positioning and the target audience, communicating quality, contemporaneity, and recognizability. Proposals should define a clear and distinctive visual language capable of making the product immediately identifiable and appealing within its consumption context.

The product should be designed for a broad audience of young consumers (15–40 years old), characterized by dynamic lifestyles and a growing interest in enjoyable and balanced consumption experiences.

The target includes teenagers and young adults looking for snacks capable of combining taste, enjoyment, and attention to well-being, without sacrificing practicality and immediacy. Proposals should be relevant for everyday and informal consumption moments, with a contemporary and accessible language capable of communicating a satisfying and balanced experience.

The packaging should be designed as an integral part of the consumption experience, contributing to product communication and including ease of use, clarity in the presentation of information, and overall coherence between the product and its visual language.

Evalutation criteria:

➜ Degree of Innovation
➜ Aesthetic Quality
➜ Functionality
➜ Technical Feasibility
➜ Economic Sustainability

Submission requirements:

➜ provide detailed descriptions and up to 5 images to effectively present your projects. Images should be in 4:3 format, with .jpg, .gif or .png file formats acceptable. The colour mode should be RGB and the maximum size of a single file should be 1 MB.

You’re invited to use the designated field on the submission page to attach a .zip file containing 3D files and high-resolution versions of the project images. The maximum file size for the .zip archive is 100MB.

➜ all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

Who may enter?

Participation is open to creative talents of any nationality aged 18 or older.

Prize:

The winner will receive €5000 in cash prize.

Throughout the duration of the option right, the Sponsor offers an additional opportunity to all participants by setting the compensation of €2000 for the purchase of the licence for the economic exploitation of projects not recognized as winning proposals.