Bormioli Pharma Augmented Reality Experience

Bormioli Pharma Augmented Reality Experience now is over!

Bormioli Pharma Augmented Reality Experience: Bormioli Pharma and Desall recenlty has announced new idea contest, 'Bormioli Pharma Augmented Reality Experience' inviting you to develop augmented reality solutions aimed at revolutionising the administration of medications packaged in vials and rigid bottles.

Short description

Bormioli Pharma and Desall recenlty has announced new idea contest, 'Bormioli Pharma Augmented Reality Experience' inviting you to develop augmented reality solutions aimed at revolutionising the administration of medications packaged in vials and rigid bottles.

Bormioli Pharma is seeking augmented reality (AR) solutions to offer users an array of multimedia content related to medications in rigid packaging by recognising specific elements (e.g., a QR code or the packaging itself). Organiser is particularly interested in solutions for:

➜ Injection vials
➜ Syrup bottles
➜ Pill bottles
➜ Ampoules with drip administration for ophthalmic or oral care

You are invited to design AR solutions integrated in a dedicated app aimed at innovating drug intake and packaging use through a variety of multimedia content. Specifically, the AR solutions and app should be able to:

➜ Minimise the risk of errors or misunderstandings related to the packaging’s functionality.
➜ Enhance safety when taking the medication (dosage, administration method, etc.).
➜ Boost active participation and adherence to patient care.
➜ Strengthen patient confidence in the treatment.
➜ Share educational, informative, and historical content about conditions, treatments, pharmaceutical companies, etc.
➜ Display all information related to the medication found in the package leaflet (leaflet).

Suggestions for additional AR features are welcome, with the overall aim of making the use of medications within the packaging easier, safer, and more enjoyable.

The app may incorporate software that recognises packaging, text, brand names, or other content on the packaging, activating the augmented reality elements without necessarily requiring or scanning a specific tag.

Inclusion of commercial features within the app is permitted, such as the option to repurchase the medication.

Submission requirements:

➜ Detailed description
➜ Up to 5 low-res images to effectively present your project

The project description and low-res images can be uploaded via the dedicated form in the Upload page. Images should be in 4:3 format, with .jpg, .gif or .png file formats acceptable. The colour mode should be RGB and the maximum size of a single file should be 1 MB.

➜ A presentation outlining the app and AR features
➜ App screens in vector format
➜ A video demonstrating the app’s functionality

The summary presentation and the other materials listed above should be attached in the Upload page as a .zip folder with a maximum size of 100MB.

Evaluation Criteria:

➜ Innovation
➜ Functionality / usability
➜ Technical feasibility
➜ Aesthetic quality
➜ Project presentation

Prize:

The winner will receive €5000 in cash prize.

Throughout the duration of the option right, the Sponsor offers an additional opportunity to all participants by setting the compensation of €2500 for the purchase of the license for the economic exploitation of projects not recognized as winning proposals.