Seoul Brand Design Contest

Seoul Brand Design Contest now is over!

Seoul Brand Design Contest: The Seoul Metropolitan Government (SMG) recently has organised 'Seoul Brand Design Contest', seeking a new brand that embodies the charms and identity of Seoul in order to strengthen its urban competitiveness and inspire the pride of its citizens.

Short description

The Seoul Metropolitan Government (SMG) is developing a new brand that embodies the charms and identity of Seoul in order to strengthen its urban competitiveness and inspire the pride of its citizens. Accordingly, in order to gather various opinions of citizens on the brand design, they are conducting a public poll on the preference of existing new brand designs along with an open call for design submissions.

The challenge is to create a representative brand promoting Seoul, that best suits the new slogan “Seoul My Soul”. Submissions must be honest, ethical, original, and non-duplicate.

Urban Identity: Inspiring, Balance, Platform, Globality

➜ Inspiring: A city of opportunities that inspires and brings hope to realize one’s dreams and potentials
➜ Balance: A city that harmonizes the past and future, tradition and innovation, and nature and technology
➜ Platform: A city that serves as the foundation for creating something new in an environment of free and dynamic culture
➜ Globality: A city that serves as an international economic hub for open-minded global citizens

Winners is scheduled to be announced in June/July.

Submission requirements:

You need to submit brand image (logo design) and description (500 characters or less). It can be All-new creative design or modifications to the four existing options.

Who may enter?

The Seoul Brand Design Contest is open to Koreans and non-Koreans, with no restrictions on age or residency.

Prize:

A total of ₩13,500,000 will be awarded to 10 winners. The 1st Place award is ₩5,000,000. In addition to the cash rewards, all winners will receive a Seoul Mayor’s Certificate of Recognition.