DOpla Tableware Innovation

DOpla Tableware Innovation is now open for entries!

DOpla Tableware Innovation : DOpla, the Italian brand for sustainable tableware, recently has launched on the site Desall new product design contest looking for innovative new products in the sustainable tableware sector, with the goal of redefining the brand’s identity and recognizability through a distinctive value proposition.

➜ Short description

DOpla , the Italian brand for sustainable tableware, recently has launched on the site Desall new product design contest looking for innovative new products in the sustainable tableware sector, with the goal of redefining the brand’s identity and recognizability through a distinctive value proposition.

DOpla is looking for innovative ideas and fresh creative insights that tangibly express the brand’s desire to innovate and stay relevant. The goal is to transform its market presence, moving beyond the “commodity” logic (in which products are perceived as generic and indistinct), and instead affirm itself as an immediately recognizable and distinctive brand.
The aim is to capture attention and generate visibility by translating the brand’s values into a tangible experience that provides a compelling reason to choose DOpla over its competitors.

You are invited to submit product ideas that communicate a qualitative leap in perception. A set of concepts that represent an authentic transformation, showing that DOpla is present on store shelves not passively, but with a unique, strong, recognizable identity that looks toward the future.

Projects may fall under one of the following categories:

1) New product / New product line / Innovative set
An idea that responds to emerging needs in the tableware industry, breaking away from DOpla’s current portfolio and from the “commodity” approach, something eye-catching and attention-grabbing at the point of sale.

2) New function or feature for existing products
An innovation that enhances the use of DOpla tableware or other catalog products and increases their perceived value. This category may also include new packaging concepts that combine functionality, sustainability, and visual impact, while offering a second life for the packaging itself.

3) New strategic concept
A product or material capable of opening new market scenarios and responding to the needs of younger generations and tomorrow’s consumers.

The products must express the following core values that DOpla intends to communicate at this stage:

➜ Innovation: The brand’s desire to progress, understood as a natural evolution that, while honoring the past, opens up to new perspectives and opportunities.
➜ Appeal: Regardless of the creative output, the project should stand out and leave a lasting impression on users.
➜ Practicality: Every proposal must be based on solid feasibility and implementability.
➜ Identity: It is essential that DOpla is immediately recognizable and that the project conveys its distinctive essence.

The products should feature a contemporary style with carefully crafted aesthetics, aiming for a beautiful design that is pleasing to display and use. Shapes should maximize practical functionality.

Judging criteria:

➜ Functionality and Usability: 5/5
➜ Aesthetic Quality: 5/5
➜ Degree of Innovation: 4/5
➜ Technical Feasibility: 3/5
➜ Economic Sustainability: 3/5

Winner will be announced approximately by the end of February 2026.

➜ Submission requirements:

➜ Provide detailed descriptions and up to 5 images to effectively present your projects. Images should be in 4:3 format, with .jpg, .gif or .png file formats acceptable. The colour mode should be RGB and the maximum size of a single file should be 1 MB.

➜ You’re invited to use the designated field on the submission page to attach a .zip file containing 3D files and high-resolution versions of the project images. The maximum file size for the .zip archive is 100MB.

➜ Who may enter?

Participation is open to creative talents of any nationality aged 18 or older.

➜ Prize:

The winner will receive €5000 in cash prize.

Throughout the duration of the option right, the Sponsor offers an additional opportunity to all participants by setting the compensation of €2500 for the purchase of the licence for the economic exploitation of projects not recognized as winning proposals.